Senior Performance Marketing Manager at Data Ingenious (2024-09 – Present)
- Managed ₹3L+/month in paid media across Meta Ads and LinkedIn Campaign Manager for B2B SaaS lead generation, delivering 20%+ improvement in lead quality through ICP-aligned audience segmentation.
- Reduced Cost Per Lead (CPL) by 18–25% through systematic A/B testing of ad creatives, copy variations, and audience exclusions — improving campaign efficiency across 5+ simultaneous campaigns.
- Built and optimized end-to-end paid funnels (ad → landing page → CRM handoff), improving lead-to-opportunity conversion rate by 12% in collaboration with the sales team.
- Improved CTR by 15%+ through structured creative testing (static vs. video, headline variants, CTA copy) using Meta Ads Manager split testing and LinkedIn Insight Tag data.
- Implemented GA4 + GTM event tracking for full-funnel attribution, enabling data-driven budget reallocation that reduced wasted ad spend by ~20%.
- Mentored 3 junior team members in SEO, content, and paid social execution; created SOPs for weekly async reporting and campaign QA workflows using Notion and Google Sheets dashboards.
Senior Digital Marketing Executive at Vivo Rajasthan (2024-01 – 2024-06)
- Managed ₹2L+/month in Meta Ads campaigns for e-commerce, driving measurable traffic and sales growth across Amazon and Flipkart product listings.
- Improved conversion rate by 10–15% through landing page optimization, product page A/B testing, and audience retargeting sequences.
- Supported brand campaigns via social media paid promotions, achieving consistent CPM reduction through creative refresh cycles.
- Supported digital promotion for 85+ Vivo brand stores across Rajasthan through regional audience targeting, offer-led paid campaigns, and local marketing coordination.
- Coordinated influencer research and regional campaign partnerships to improve product reach and social media engagement across local markets.
Digital Marketing Executive at Wooden Street (2023-04 – 2024-01)
- Managed D2C performance marketing campaigns across Google Ads and Meta Ads for a premium furniture e-commerce brand, delivering measurable improvements in online sales, ROAS, and qualified customer acquisition.
- Executed and optimized Google Ads Search, Display, Shopping, and Performance Max (PMax) campaigns, achieving a 28% increase in conversion rate and improved product category visibility across key markets.
- Reduced CPC by 18% through audience segmentation, smart bid strategy optimization, negative keyword refinement, and continuous ad creative A/B testing across campaigns.
- Built retargeting and remarketing audience strategies that improved returning user conversions and strengthened overall lower-funnel performance.
- Monitored campaign performance using GA4, Google Ads Manager, Meta Ads Manager, and GTM to maintain accurate conversion tracking and improve reporting workflows.
- Collaborated with creative and product teams to launch seasonal ad campaigns and high-converting creatives, driving stronger engagement and paid traffic growth.
- Delivered weekly paid media performance reports with actionable insights to support budget allocation and maximize blended ROAS across all channels.
Digital Marketing Executive at Kooe Consultancy (2021-04 – 2023-03)
- Managed performance marketing campaigns for 8+ client accounts across B2B, e-commerce, and service-based industries using Google Ads and Meta Ads platforms.
- Executed and optimized Google Ads Search, Display, remarketing, and lead generation campaigns alongside Meta Ads campaigns to improve lead quality, conversions, and campaign ROI.
- Reduced cost-per-lead (CPL) by 22% through audience refinement, bid optimization, negative keyword strategies, and continuous ad creative testing.
- Improved client ROAS by 35% through campaign restructuring, lookalike audience expansion, funnel optimization, and retargeting campaign implementation.
- Monitored campaign performance metrics including CTR, CPC, CPM, ROAS, and conversion tracking using GA4, Google Tag Manager, Google Ads Manager, and Meta Ads Manager.
- Collaborated with design and content teams to develop high-performing ad creatives, landing page recommendations, and conversion-focused campaign strategies.
- Delivered weekly campaign performance reports, GA4 dashboards, and actionable optimization insights to client stakeholders to support data-driven marketing decisions.
Digital Marketing Intern at Widcart Pvt. Ltd. (2020-10 – 2021-03)
- Assisted in executing Meta Ads campaigns for e-commerce and social media marketing initiatives, helping improve audience engagement and campaign reach across digital platforms.
- Supported paid campaign optimization through audience targeting, ad creative coordination, and basic performance monitoring using Meta Ads Manager.
- Contributed to social media growth strategies that increased engagement by 20% through campaign support, promotional content coordination, and audience-focused marketing activities.
- Assisted with website content updates, landing page optimization, and digital marketing activities to improve user engagement and campaign effectiveness.
