Narendra Palmure

Results-Driven Analytics & Revenue Intelligence Leader with 14+ years of progressive experience steering enterprise-scale data transformation, marketing analytics, and revenue operations (RevOps) across global IT environments. Proven track record in architecting executive reporting frameworks, standardizing enterprise KPIs, and establishing data governance to convert complex multi-source data into measurable pipeline expansion and conversion gains. Strategic leader in driving GenAI adoption—including Microsoft Copilot integration and workflow automation—to elevate operational efficiency, streamline decision-making, and accelerate top-line business growth across global organizations.

Senior Marketing Analyst and Revenue Opera Team Lead at Kyndryl India (2021-08 – 2026-07)

• Architected Kyndryl’s post-spin-off marketing analytics ecosystem from scratch—migrating legacy IBM Cognos platforms into unified Tableau reporting across web, events, revenue pipeline, and Medallia customer analytics.
• Led analytics migration to Power BI under Microsoft strategic partnership; trained backend semantic data models for M365 Copilot to enable natural language querying, cutting report retrieval time by 60%.
• Pioneered the adoption of Generative AI and M365 Copilot, upskilling 100+ marketers and earning the Corporate Marketing Performance Award.
• Consolidated 15+ legacy reports into a single AI-enabled BI platform, standardizing core decision metrics and boosting C-suite visibility into marketing-linked signings by >90% in one quarter.
• Engineered executive ABM reporting frameworks for Tier-1/2 target accounts, integrating intent data and campaign analytics into Exec. Business Reviews (EBR) to increase lead-to-opportunity conversions by 18%.
• Developed RLM leaderboards and bottleneck analytics, driving a 19% budget reallocation toward high-ROI channels and accelerating lead velocity by 20%.

Business Analyst & Marketing Operations Specialist at IBM India (2012-01 – 2021-08)

• Led the strategic advisory for the Worldwide Security Business Unit, enabling leaders to identify and capitalize on pipeline acceleration opportunities.
• Optimized digital marketing automation workflows, enhancing efficiency and effectiveness, resulting in improved lead flow and conversion rates.
• Formulated and directed comprehensive organic and paid digital campaign strategies, significantly boosting brand visibility and engagement.
• Managed data quality parameters across group data repositories, ensuring accuracy and reliability in executive reporting and decision support.
• Utilized BI strategy and dashboard modernization to deliver strategic data storytelling and insights, supporting cross-functional stakeholder leadership.
• Managed multi-channel digital campaigns and marketing operations & asset management, implementing strict data validation protocols to ensure high data quality and seamless lead delivery to local sales teams.

Business Analyst - Campaign Management Planning at TCS e-Serve (2007-11 – 2012-01)

• Performed suppression checks to ensure accurate campaign execution, regulatory compliance, and high-quality data across multiple sources while executing multi-channel acquisition campaigns (Email, SMS, and Portfolio-Based) using SQL for data extraction, validation, cleansing, and customer segmentation.
• Delivered actionable business insights through ad hoc analysis, executive reports, dashboards, and customer profiling while collaborating with cross-functional stakeholders to translate business requirements into data-driven strategies that improved campaign targeting, customer engagement, and decision-making.

SAS/BASE Programmer at Rishi Biotech (2007-05 – 2007-10)

Research Associate at GVK Bio Sciences Pvt. Ltd. (2006-06 – 2007-02)

Lecturer at Pendharkar College, Dombivli & Birla College, Kalyan (2005-08 – 2006-06)

Master's Degree in Biotechnology – Bangalore University (2003-07 – 2005-07)

B.Sc. in Microbiology – Shivaji University (2000-07 – 2003-06)