Sr. Social Media Marketing Strategist & Manager at NDC Diagnostic Pvt. Ltd (2025-03 – 2025-08)
- Designing Ad Creatives using Canva for social media ads & posts, reels, presentations, brochures, pamphlets, cards, TV Screeners, Banners.
- Daily Content Planning and Content Writing for social media posts, articles, and copies.
- Social media optimisation and creating an execution strategy.
- Building and executing omnichannel marketing strategies to maximise ROI and focus on Customer retention.
- SEO keyword research and ranking per location, and delivering monthly SEO reports using Google Search Console and Google Analytics.
- Delivering monthly Insights and performance reports for Instagram, Quora and Facebook.
- Brand reputation management through analysing CRM data
- Handling all marketing demands of 10+ branches
- Crafting unique, comprehensive Healthcare packages for both genders to run campaigns for specific purposes/events.
Assistant Manager - Digital Marketing & Canva Graphic Design at OGCS Pvt. Ltd (2024-11 – 2025-02)
- Creating a Social Media Strategy and Content Plan to gain high engagement and reach.
- Developing Ad Creatives, executing comprehensive social media marketing campaigns, and Analysing campaign metrics to optimise performance.
- Managed social media platforms like Facebook, Instagram, X, LinkedIn, and other forums.
- Creating/Designing Brand assets and marketing materials like Brochures, Flyers, Product User Guides, Business Presentation etc as per the requirements.
Social Media Strategist and Content developer at Potenza Educare Pvt. Ltd (2023-07 – 2024-06)
- Developing and executing comprehensive social media marketing campaigns, managing channels, and analysing campaign performance.
- Providing regular performance reports on social media campaigns, audience growth, engagement metrics, and ROI to the CEO.
- Developing and delivering Digital Marketing training modules.
- Managing and engaging with diverse online communities (employees, students, clients) through social media platforms.
- Creating educational, informative and engaging social media content on the latest technology trends and industry insights.
Content Writer at IGrowth Services (2021-10 – 2022-08)
- Wrote guest posts, and seo-specific articles and worked on backlinks on diverse niches from digital marketing, gaming, the latest technologies, manufacturing, and different industries.
- Gained experience of writing about 1000 - 2000 words daily.
Content Strategist/Content Writer at Freelance/Contract (2019-01 – Present)
- Created research-based, engaging, and compelling content for social media captions, posts, Website copies, and blog articles in technical and non-technical niches.
- Performed Keyword Research using Google Keyword Planner for SEO SEO-specific articles/blogs.
- Experience with WordPress CMS and Yoast SEO plugin
Data Analytics Intern at Digital Vidya (2017-06 – 2018-01)
- Assisted Project Manager Content Creation for Data Analytics subjects.
- Evaluated 30+ Capstone projects and assignments of the learners.
- Provision of Informational solution-oriented assistance with detailed feedback and ratings to the learners.
- Managed Digital Vidya's Data Analytics community and discussion forum on their platform.
- Prepared 60 unique Questions in R programming for their Government organized VSkills Certification
