Navinsankar

Marketing automation and CRM operations professional with 3+ years of hands-on experience across outbound campaign execution, CRM operations, lead qualification, prospect enrichment and customer workflows. At Avalonn, managed 467 prospects to 40 replies (8.6%) and 18 positive opportunities, with retargeting adding 5 replies, 20+ Loom views and 2 opportunities. Strong practical exposure to AI-assisted workflow automation, CRM data integrity, personalization at scale, SEO, paid media and web projects.

Outreach & Partnerships at AVALONN MEDIA (2026-04 – Present)

• Own day-to-day campaign execution across Instantly and ReachInbox, including prospect imports, campaign setup, 4–12 touch multitouch sequences, personalization, follow-ups, reply monitoring and performance analysis.
• Managed 467 prospects, generating 40 replies (8.6% reply rate) and 18 positive opportunities; retargeting added 5 replies, 20+ Loom views and 2 opportunities, including one progressing toward a potential ~$1,500 deal value.
• Build and qualify ICP-based prospect lists using founder/company research, hiring signals, channel data and business context to support lead scoring, prospect enrichment and personalization at scale.
• Optimize subject lines, opening hooks, variables, targeting and follow-up timing using reply-rate and Loom-engagement signals; maintain campaign and opportunity tracking in Google Sheets and Notion.
• Use Claude Projects and ChatGPT for research, email copy, personalization, campaign analysis and AI-assisted workflow automation; collaborate directly with leadership on messaging approvals and execution.

Business Development Representative — Commission-Based Freelance at LEVERAGE REMOTE (2026-04 – Present)

• Conduct targeted founder outreach to ~15–20 prospects/day using SalesHandy, Apollo.io and LinkedIn research for a remote hiring execution service.
• Built a Gumloop prospecting workflow using hiring and business signals to qualify US/UK/Canada D2C/eCommerce founders, enrich contacts and update Google Sheets; produced a working list of 80 prospects.
• Use Apollo.io, Apify and Claude for ICP research, prospect enrichment, qualification and personalized outreach; support lead-generation and campaign-execution requirements.

Diagnostic CRM Executive — Contractual at RD (QUA) NUTRITION PVT LTD (2025-09 – 2025-12)

• Coordinated 22–30 diagnostic bookings/day end-to-end across customers, sales, laboratory and logistics teams, supporting a team generating ~₹1 crore in revenue; handled customer/internal escalations, SLA requirements, cutoffs and post-report communication.

Lead Generation Executive at EXCELR SOLUTIONS (2024-01 – 2025-06)

• Managed ~900–1,000 WhatsApp and non-live conversations monthly for lead capture, qualification and follow-ups using Zoho SalesIQ and AiSensy.
• Created and maintained lead/contact records across Salesforce (Lightning), Zoho CRM and Bitrix24; handled search, filtering, pipeline stages, duplicate checking and CRM data integrity.
• Supported MQL handling, lead qualification, WhatsApp campaigns, chatbot workflows and lead routing.

Customer Support Executive at OCTOPUS TECH SOLUTIONS (2023-05 – 2023-11)

• Handled multi-channel email, voice, live-chat and ticket support; supported daily ticket volume growth from ~60–70 to ~100–130/day.
• Managed ticket creation, categorization, resolution, SLA tracking and escalation using Zendesk; coordinated with customers and internal delivery teams.

B.E. in Electronics & Communication Engineering – Karpagam Institute of Technology (2020)