Creative Head Designer at Naturgized India Inc (2026-04 – Present)
- Visual Brand Leadership: Establish and enforce comprehensive brand guidelines to ensure visual consistency across all digital touchpoints, directly collaborating with company owners to align creative strategy with business goals
- E-Commerce Visual Optimization: Design high-converting Amazon A+ content, website imagery, and hero banners that enhance product storytelling and improve digital storefront conversion rates
- Multi-Platform Digital Content: Conceptualize and produce engaging, social media assets, including static Instagram posts, data-driven infographics, and high-performing ad creatives
- Multimedia & Motion Design: Produce and edit dynamic video content, engaging Instagram Reels, and short-form video ads tailored to boost audience retention and brand engagement
- AI-Driven Creative Innovation: Integrate advanced AI tools into the creative workflow to generate high-quality images and video assets, significantly cutting production timelines while maintaining a premium aesthetic
- Strategic Collaboration: Partner directly with executive leadership to brainstorm, iterate, and execute seasonal marketing campaigns and brand scaling initiatives
Creative Designer at Wellness Extract (2024-07 – 2026-03)
- Designed high-performing social media creatives, including static posts, carousels, reels, and motion graphics to drive engagement and brand awareness
- Created website visuals, landing page graphics, and blog images aligned with brand identity and user experience best practices
- Developed and optimized Meta (Facebook/Instagram) ad creatives focused on conversions, A/B testing, and campaign performance
- Produced Amazon A+ content, product labels, and banner images to enhance product visibility and e-commerce sales
- Designed visually compelling infographics to communicate wellness concepts and product benefits clearly
- Leveraged AI tools for faster ideation, content generation, and creative optimization
- Created Pinterest creatives and campaign visuals to increase traffic and audience reach
- Designed emailers and marketing collaterals for customer engagement and retention campaigns
- Developed testimonial creatives and campaign ads to build trust and improve brand credibility
- Collaborated with marketing and content teams to execute integrated creative campaigns across multiple digital platforms
Design and Production at R.K. Ads & Laminates Pvt. Ltd. (2022-06 – 2024-07)
- Developed comprehensive mood boards to establish visual direction
- Conceptualized and executed a diverse range of print and digital collateral, including multi-page product catalogs, brochures, trifolds, booklets, flyers, and postcards, ensuring strict alignment with brand guidelines
- Designed cohesive brand identity packages, producing high-impact business cards, letterheads, envelopes, invitations, and event tickets
- Conceptualized and designed distinctive corporate logos and brand marks that successfully translated corporate values into scalable, timeless visual identities
- Spearheaded the end-to-end design and layout of complex, multi-page product catalogs and corporate booklets from initial concept to print-ready production
Senior Graphic Designer at Ravish Kapoor Innovative & Invitation (2019-01 – 2022-06)
- Led design projects for luxury and couture invitation products along with traditional creative designs
- Developed innovative invitation concepts using digital, offset, screen printing, UV printing, embossing, and laser cutting
- Collaborated with designers, artists, production heads and engineers to create premium product lines
- Designed marketing materials including brochures, stationery design, presentations, mood boards, and promotional assets
- Ensured production accuracy by working closely with manufacturing teams
- Researched design trends to deliver modern, high-end creative solutions
Design | Sales | Production at Party Invites Pvt. Ltd. (2015-04 – 2019-01)
- Collaborated with cross-functional teams to align design with business goals
- Designed customized wedding cards and boxes featuring visually appealing compartments for sweets and chocolates based on client requirements
- Supervised the manufacturing and print processes for high-volume wedding invitations and insert materials, maintaining strict quality control for printing and packaging boxes
- Managed the end-to-end client experience, functioning as the primary consultant to showcase luxury invitation collections, explain intricate fabrication processes, and provide accurate custom pricing structures
- Handled daily financial and administrative operations, including inventory purchasing, generating Excel invoices, processing eBay billing, and maintaining account ledgers
Graphic Designer at Verma Packers Pvt. Ltd. (2013-08 – 2015-04)
- Conceptualized and designed premium, bespoke wedding invitations, luxury wedding boxes, customized stationery, and traditional Shagan envelopes tailored to diverse client themes
- Managed the end-to-end design lifecycle, translating initial client concepts into complete, production-ready design files with typography and text composition
- Developed intricate digital assets for multi-layered invitations, balancing contemporary aesthetics with traditional cultural motifs
- Engineered precise manufacturing files for specialized print finishes, including custom leaf foil blocks, embossing blocks, and electroplating designs
- Collaborated closely with production teams and print technicians to oversee the accurate execution of complex finishes like hot foil stamping, deep embossing, and laser engraving
