Neeraja J

Results-driven SEO Lead with 8+ years of experience driving organic growth and improving SERP rankings. Expert in technical SEO, AI-driven SEO strategies, and data-driven optimization. Proven track record of increasing organic traffic by 30%+ and improving conversion rates through automation, analytics, and cross-functional collaboration with product and engineering teams.

SEO Lead at BankBazaar.com (2019-01 – Present)

Led end-to-end SEO strategy for one of India's largest financial marketplaces, driving significant organic growth and SERP improvements across multiple verticals.

• Led end-to-end SEO strategy for one of India's largest financial marketplaces, driving a 30%+ increase in organic traffic across CIBIL score, credit card, loan, and insurance verticals.
• Elevated 50+ target keywords into Top 10 SERP positions through content optimization, internal linking, and structured data (schema markup) implementation.
• Reduced crawl errors by 25% by auditing and resolving indexation issues, broken links, and redirect chains using Screaming Frog and GSC.
• Improved Core Web Vitals (LCP, CLS, FID) across key landing pages, contributing to a 20% uplift in conversion rates through page experience improvements.
• Integrated AI and Python-based automation tools for keyword clustering, rank tracking, and technical SEO audits — reducing manual effort by ~40%.
• Built GA4 event tracking frameworks and Looker Studio dashboards to report SEO performance to product and leadership stakeholders.
• Collaborated with product, engineering, and content teams to align SEO priorities with product roadmap; presented data-driven SEO roadmaps to senior stakeholders.
• Performed log file analysis to understand Googlebot crawl behavior and optimize crawl budget for large-scale paginated and faceted pages.

SEO Analyst at Houseey (2018-01 – 2018-12)

Executed on-page and off-page SEO campaigns for a real estate platform, improving keyword rankings and organic traffic across property listing categories.

• Executed on-page and off-page SEO campaigns for a real estate platform, improving keyword rankings and organic traffic across property listing categories.
• Conducted technical SEO audits identifying and resolving site health issues including duplicate content, missing meta tags, and slow page load times.
• Researched and implemented long-tail keyword strategies for city-level landing pages, increasing targeted organic sessions by 15%.
• Monitored GSC and GA performance weekly, reporting ranking movements and traffic trends to the marketing team.

M.Tech – Jawaharlal Nehru Technological University (JNTU) (2017)

B.Tech – Jawaharlal Nehru Technological University (JNTU) (2013)