SEO Lead at BankBazaar.com (2019-01 – Present)
Led end-to-end SEO strategy for one of India's largest financial marketplaces, driving significant organic growth and SERP improvements across multiple verticals.
- Led end-to-end SEO strategy for one of India's largest financial marketplaces, driving a 30%+ increase in organic traffic across CIBIL score, credit card, loan, and insurance verticals.
- Elevated 50+ target keywords into Top 10 SERP positions through content optimization, internal linking, and structured data (schema markup) implementation.
- Reduced crawl errors by 25% by auditing and resolving indexation issues, broken links, and redirect chains using Screaming Frog and GSC.
- Improved Core Web Vitals (LCP, CLS, FID) across key landing pages, contributing to a 20% uplift in conversion rates through page experience improvements.
- Integrated AI and Python-based automation tools for keyword clustering, rank tracking, and technical SEO audits — reducing manual effort by ~40%.
- Built GA4 event tracking frameworks and Looker Studio dashboards to report SEO performance to product and leadership stakeholders.
- Collaborated with product, engineering, and content teams to align SEO priorities with product roadmap; presented data-driven SEO roadmaps to senior stakeholders.
- Performed log file analysis to understand Googlebot crawl behavior and optimize crawl budget for large-scale paginated and faceted pages.
SEO Analyst at Houseey (2018-01 – 2018-12)
Executed on-page and off-page SEO campaigns for a real estate platform, improving keyword rankings and organic traffic across property listing categories.
- Executed on-page and off-page SEO campaigns for a real estate platform, improving keyword rankings and organic traffic across property listing categories.
- Conducted technical SEO audits identifying and resolving site health issues including duplicate content, missing meta tags, and slow page load times.
- Researched and implemented long-tail keyword strategies for city-level landing pages, increasing targeted organic sessions by 15%.
- Monitored GSC and GA performance weekly, reporting ranking movements and traffic trends to the marketing team.
