Assistant Design Manager - BharatPe - Delhi, India
(2025-11)
- Conceptualized and executed integrated brand campaigns across digital, social, app, and performance marketing channels.
- Designed BTL campaigns to improve engagement and brand visibility through motion design.
- Collaborated with Product and Marketing teams on UI visuals, motion graphics, and micro-animations for app and campaign journeys.
- Pioneered AI-driven workflows using Midjourney, ChatGPT, Runway, and Figma Make, reducing design iteration time by 40% while enhancing creative quality and efficiency
- Led long-term brand marketing initiatives, including BharatPe One and integrated campaigns aligned with business goals.
- Achieved 60%+ CTR through brand assets, growth creatives, and gamified user experiences (pop-ups, PNs, and rewards) using Figma and Adobe Creative Suite
Assistant Design Manager - BharatPe - Delhi, India
(2021-11 - 2025-11)
- Created brand communication assets across acquisition, retention, and merchant engagement campaigns.
- Owned the creative direction and delivery of high-impact brand campaigns, collaborating closely with Business and Strategy teams to translate complex objectives into meaningful user experiences and scalable design solutions.
- Design system improved design team's speed by 4.6x and repeatability by 3.7x
- BTL campaign drove 80% growth in shares, driving brand virality
- Implemented a data-driven creative strategy
Creative Designer - SHEROES - Delhi, India
(2019-11 - 2021-11)
- Managed end-to-end campaign design across branding, social, and community initiatives
- Worked with community teams to craft campaign directions and impactful brand communication
- Adapted quickly to diverse brand tones and delivered compelling narratives under tight deadlines
- Led creative ideation and execution for key community events and social impact projects, partnering with brands like Google India, Reliance Retail, Tinder, Kotak, Aditya Birla Group, and Unilever
- Developed pitch decks and visual narratives for business presentations
Visual Designer - FabHotels - Delhi, India
(2019-03 - 2019-10)
Crafted promotional graphics and led brand rebranding initiatives.
- Crafted promotional graphics for growth marketing, BAU, and ad-hoc campaigns
- Led brand rebranding initiatives by developing a new style guide, exploring alternative visual directions, and creating engaging social media creatives
- Collaborated with cross-functional teams to ensure design consistency across product features
