Netra Mehta

Fashion product developer with three years of experience leading design-to-production for denim and womenswear collections at scale. Developed 2,000+ fits and designs generating ₹70+ Cr in revenue, and drove womenswear return rates as low as 10% — the lowest in the category in India. Led a denim range redesign that cut returns from 40% to 15%, and contributed silhouettes to a Paris Fashion Week collection.

Combines strong technical skills in pattern making, spec development, and fit analysis with trend forecasting and market research expertise.

Senior Product Developer at The Souled Store (2023 – Present)

• Developed 2,000+ fits and designs across core categories — including fitted shirts, boyfriend shirts, oversized tees, and denim — generating ₹70+ Cr in revenue.
• Drove womenswear return rates as low as 10%, the lowest in the category in India, through rigorous fit engineering and quality control.
• Led the redesign of the Essential Denim Range (wide, straight, baggy, and barrel fits), cutting denim returns from 40% to 15%.
• Multiple flagship fits have driven 5+ reorder cycles and repeatedly sold out, reflecting sustained customer demand.
• Developed silhouettes for a womenswear collection presented at Paris Fashion Week.
• Authored detailed spec sheets governing fabric selection, garment measurements, and construction techniques.
• Conducted market research to identify emerging trends and align product development with customer demand.
• Partnered with the production team on fit analysis and pattern development to ensure production-ready designs at scale.

Assistant Fashion Designer at Ranbir Mukherjee (2023-01 – 2023-05)

• Assisted in creating fashion designs and styling concepts for the label's seasonal collections.
• Managed social media platforms and produced content to grow the brand's online presence.
• Collaborated with senior designers to develop and execute seasonal design concepts.

Fashion Stylist at White Maison De Couture (2022-10 – 2023-03)

• Styled collections and curated looks for client presentations and brand shoots.
• Worked closely with the design team to translate concepts into finished, styled looks.

Founder & Graphic Designer at MAJICA (independent brand) (2021-03 – 2022-04)

• Founded and ran an independent graphic design brand, owning visual identity and creative direction.
• Designed graphic elements, typography, print materials, and online banners for the brand.
• Managed content strategy and day-to-day social media presence.

Bachelor in Design – ITM–IDM, Institute of Design and Media (2019 – 2023)

Bachelor of Arts in Sociology – Mumbai University (IDOL) (2019 – 2022)