Business Analyst – Establishment Project at Turbo Track (2025-03 – Present)
Assisted in gathering business and operational requirements for the physical establishment of the Turbo Track facility.
- Prepared and maintained the Business Requirements Document (BRD) in collaboration with business stakeholders.
- Coordinated with business teams, vendors, and implementation teams to ensure requirements were understood and executed.
- Supported project planning, implementation tracking, and progress monitoring throughout the establishment phase.
- Documented business processes, identified gaps, and recommended process improvements where applicable.
- Assisted in managing requirement changes, resolving implementation issues, and ensuring alignment with business objectives.
- Participated in site implementation activities, stakeholder meetings, and project status reviews.
- Supported project documentation, reporting, and handover to operations after successful implementation
SEO Senior Executive at Lyxel and Flamingo (2022-04 – 2025-01)
Conducted discovery meetings with clients to understand business goals, project requirements, and growth objectives, translating them into actionable SEO and website strategies.
- Served as the primary point of contact (POC) for multiple client accounts, providing project updates, gathering feedback, and managing stakeholder expectations throughout project execution.
- Collaborated with developers, designers, and content teams during website revamps, new website development, and feature enhancements, ensuring business and SEO requirements were incorporated.
- Assisted in planning website architecture, page structure, UX/UI improvements, content strategy, and technical SEO recommendations to enhance user experience and search performance.
- Prepared basic wireframes and page layouts to communicate functional requirements and support website and application development.
- Managed end-to-end SEO campaigns, including keyword research, content optimization, technical audits, backlink analysis, and blog publishing, contributing to a 30% increase in organic traffic.
- Monitored website performance using GA4, Google Search Console, SEMrush, and Screaming Frog, delivering actionable insights that improved search rankings by up to 40%.
- Coordinated with cross-functional teams to ensure timely implementation of project deliverables and successful execution of client objectives.
