Nidhi Somani

Senior Product Manager, INR Prepaid Cards and FASTag at Axis Bank (2023-04 – 2026-04)

Own product roadmap for INR prepaid cards and FASTag with focus on profitability, growth, and customer experience.

Own product roadmap for INR prepaid cards with focus on profitability, growth, and customer experience
Launched new prepaid card variants and revamped existing portfolio to improve competitiveness and usage
Drove initiatives to increase card issuance, activation, and transaction volumes through targeted campaigns
Built and executed fintech partnership strategy for co-branded card programs
Collaborated with program managers, fintech, and alliance partners to drive business growth
Managed partnerships with payment networks for BIN sponsorship and program launches
Led cross-functional teams across technology, marketing, compliance, and operations for product launches
Tracked key performance metrics and optimized product performance using data insights
Led launch of instant FASTag issuance through branch channels, improving customer onboarding experience
Identified drivers of negative wallet balances and implemented recovery strategies across BC partners and corporates, reducing financial leakage

Lead Product Analyst at Altimetrik (2022-09 – 2023-04)

Drive customer journey analysis to identify process gaps and improve user experience.

Drive customer journey analysis to identify process gaps and improve user experience
Define project scope, goals and deliverables ensuring stakeholder alignment
Managed product roadmap and collaborated with cross-functional teams (business, program managers, product, development, UX, analytics) for seamless execution

Chief Product Manager, INR Prepaid Cards at Kotak Mahindra Bank (2020-08 – 2022-08)

Owned product roadmap for prepaid cards including Open Loop, Semi-Closed, Closed Loop, and NCMC

Owned product roadmap for prepaid cards including Open Loop, Semi-Closed, Closed Loop, and NCMC
Launched new prepaid products in collaboration with fintech partners and program managers
Led migration and enhancement of in-house prepaid platform enabling faster product launches
Managed partnerships with payment networks including commercial negotiations and program setup
Revamped existing portfolios including Gift Cards and Meal Cards to improve engagement and usage
Ensured compliance with RBI regulations and managed system and reporting requirements
Partnered with marketing to improve activation, spend, and customer engagement metrics

Senior Product Manager, INR Prepaid Cards (Open Loop Cards) at ICICI Bank (2016-07 – 2020-08)

Led product roadmap, enhancements, and inventory management to drive portfolio profitability.

Led product roadmap, enhancements, and inventory management to drive portfolio profitability
Launched co-branded Pay Direct Cards and onboarded new distribution partners including MFIs
Designed and executed cashback campaigns to increase issuance, spends, float and interchange income
Conducted monthly portfolio analysis and tracked business performance against business targets
Ensured regulatory compliance; handled BRDs, stakeholder coordination and vendor management
Managed cross-functional coordination (Operations, Legal, Risk & Compliance) to enhance customer experience

Relationship Manager, NR Business at Indusind Bank (2014-11 – 2016-06)

Managed NRI client portfolio and delivered advisory to improve profitability.

Managed NRI client portfolio and delivered advisory to improve profitability
Monitored NRI portfolios, conducted profitability analysis, and provided strategic advisory to maximize ROI and achieve value and volume targets
Acquired new clients through referrals and branch channels
Ensured compliance and minimized operational risks

Management Trainee, Prepaid Card Team at HDFC Bank (2013-09 – 2014-04)

Acquired corporate clients for prepaid card solutions and supported portfolio growth.

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