Nihar Jatia
Result-driven professional with a strong passion for Marketing and an entrepreneurial mindset, always looking to identify opportunities and drive growth.
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About
A result-driven professional with a strong passion for Food and beverages. Committed to delivering measurable results and fostering long-term success through effective collaboration and strategic planning. Seeking opportunities to leverage my skills and drive business growth.
Experience
Founders Office Role at Argo F&B (Tabata) (2025-10 – Present)
- Led end-to-end brand development for "Tabata," building a Japan-focused F&B venture from 0 to 1, defining vision, positioning, and go-to-market strategy.
- Travelled to Japan to learn the market firsthand visited local 15+ wholesale understand what works there. spoke with vendors to identify premium products we could bring to India explored Japanese cuisine trends to decide which offerings would resonate with Indian consumers.
- Led hiring for early-stage team, screening 30+ candidates and conducting 10+ interviews across marketing and operations roles.
- Initiated supplier outreach, engaging with 20+ manufacturers/suppliers for exporting Indian products to Japan and negotiated early-stage deals.
Brand Solution Intern at Alchemy Group (2024-09 – 2024-11)
- Applied digital marketing and influencer marketing strategies to drive brand awareness for Sony, BYD and HUL brands.
- Managed end-to-end coordination between brands and creators, ensuring 100% timely campaign delivery.
- Analysed campaign performance metrics to refine influencer selection and improve future campaign outcomes.
Marketing Intern at Westlife (2024-06 – 2024-07)
- Managed day-to-day operations of the McDonald's / McDelivery app.
- Contributed to the development of the "New Colours of India" campaign by conducting in-depth market research.
Marketing Intern at FitasF (2024-09 – 2024-06)
- Identified Sports industry trends and competitor strategies to guide product selection and enhance marketing initiatives.
- Optimised the e-commerce platform to improve order processing efficiency and visibility.
- Successfully built and implemented a new Yoga Academy page on the website.
- Executed on-page SEO strategy across website pages, including keyword optimization and content structuring to drive organic search performance.
Education
BBA in Marketing and Entrepreneurship – ATLAS Skill Tech University (2024-06)
Junior College – K.C College
