Niharika Srivastava

Performance-driven digital marketing professional with 3+ years of experience in content strategy, music marketing, and audience growth. Skilled in executing social media campaigns, running paid ads, and analyzing performance metrics to optimize engagement and conversions. Strong understanding of consumer behavior, brand storytelling, and digital campaign execution across platforms.

Music Artist at Sony Music India (2023-11 – 2025-06)

• Conceptualized and executed digital promotional campaigns for music releases across Instagram and YouTube
• Built and engaged a growing audience through content strategy and storytelling
• Collaborated with marketing teams to plan release rollouts and audience targeting
• Analyzed engagement metrics to refine content and improve reach

Marketing Intern at Vanilla Moon (2023-04 – 2023-09)

• Created and executed social media campaigns leading to increased follower growth and engagement
• Assisted in planning and running digital campaigns, including boosted posts and ad creatives
• Coordinated influencer collaborations to expand brand visibility
• Developed video and static creatives optimized for performance

Executive – Customer Service (Sales Focus) at Ienergizer (2020-10 – 2021-04)

• Converted 20+ leads daily, demonstrating strong persuasion and customer understanding
• Gained practical exposure to sales funnels, lead handling, and conversion strategies

Legal Journalist & Content Creator at Lawsikho (2019-08 – 2019-12)

• Managed social media content strategy including interviews, video production, and publishing
• Contributed to significant subscriber and follower growth through content optimization

Intern – Radio & Media at Radio Zindagi | Zee News (2017 – 2018)

• Worked on content writing, voice production, and media storytelling
• Assisted in news writing and anchoring support

MBA in Marketing – ITM Business School (2024)

Bachelor's in Journalism & Mass Communication – Institute of Management Studies (2019)