Manager Product & Marketing at CloudKitch Pvt Ltd (2019-10 – Present)
- Managing product of CloudKitch website, app, and integrations.
- Manage Flavourly.best website and CRM.
- Devising, implementing and improving Go To Market strategies.
- Conceptualized and launched a new brand concept FLAVOURLY for the company went from zero to 30 lacs revenue per month in 5 months i.e. February 2024 to June 2024
- Liaison with Clients, Operations team, partner integrations, and tech team to keep the product up to date and get the fixes done on the product side
- Creating flowcharts of user and module flows on the product
- Managing CPA, CRO, DAU, MAU.
- Conducting demos to prospective and current clients and partner restaurant owners and other stakeholders in the business ecosystem
- Developing and executing a quarterly marketing plan for all sites in India.
- Managing marketing team and operations team on timely marketing activities and training execution
- Discuss marketing strategies with the CEO and implement them for the growth of the organization.
- Planning, forecasting every business opportunity, understanding the costs involved, and accordingly allocating marketing budget and other promotions.
- Market research to understand consumer preferences so as to understand the feasibility of products in the market.
- Managing digital marketing on LinkedIn, Instagram, and FB
- Running SEM & SMM campaigns
- Running offline marketing campaigns
- Analyzing the effectiveness of the marketing campaigns
Asst Mgr Marketing & Sales at The Chocolate Spoon Co Pvt Ltd (2017-02 – 2019-10)
- Building Marketing Calendar for Sassy Teaspoon.
- Developing and Executing Marketing Plans for bakery products in Mumbai and Pune.
- Planning, forecasting every business opportunity, understanding the costs involved, and accordingly allocating marketing budget and other promotions.
- Market research to understand consumer preferences so as to understand the feasibility of products in the market.
- Product Development, Packaging Development
- Marketing Collateral development by coordinating with the design team.
- Identifying Ideal Marketing spent media to get maximum ROI.
- Local store marketing- Understanding the sales mix of each store and their activity reports planning for LSM activities store-wise.
- Menu mix analysis - Analysing weekly and monthly menu mix of every store and suggesting what product should be suggested more and the ideal menu mix to maximize profit.
- Coordinating with Digital Marketing, and Creative departments.
- Budgeting of Marketing spent. Allocating budgets after getting approval on the Marketing plan from Directors.
- Coordinating with Online Order portals like Swiggy, Scootsy and Zomato.
Marketing Manager at SBARRO - Uppercrust Foods Pvt Ltd. (2015-01 – 2017-01)
- Preparing Marketing Calendar annually, updating and changing, it wherever required on a timely basis.
- Identifying Ideal Marketing spent media to get maximum ROI.
- Local store marketing- Understanding the sales mix of each store and their activity reports planning for LSM activities store-wise,
- Menu mix analysis - Analyzing weekly and monthly menu mix of every store and suggesting what product should be suggested more and the ideal menu mix to maximize profit.
- Media buying - Buying Space on digital media, Newspaper barter deals, and analyzing their effectiveness.
- Designing LTO as per Marketing Calendar, promoting LTO and analyzing the effectiveness of LTO.
- Evaluating ROI on marketing spent per month.
- Participating in high sales generating events. - Corporate tie-ups, Corporate food stalls. Have participated in Global citizen fest, EVC, Lost Party, Mahindra Blues, Arijit Singh concert etc.
- Brand engagement- Cheesiest smile contest, pizza-making workshops for corporate and schools, and Friendship-day "Bands of Bonds." Coordinating with social media agencies for discussing new campaigns on Twitter and Facebook.
Marketing Executive at Aura wellness and healing services Pvt Ltd. (2013-02 – 2015-01)
My role in this organization was to do Franchise Sales. Tie-ups with corporates, travel agencies, and opinion leaders to maximize the sales of the outlets pan India. These strategies were implemented effectively throughout Mumbai and the sales of the businesses had boosted by 30%.
