Nikita 1999
Social media manager
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About
Performance-oriented Social Media Specialist with hands-on expertise in Meta (Facebook & Instagram) Ads, audience segmentation, and conversion-focused campaign strategies. Experienced in launching and scaling new brands through structured content calendars, paid advertising, and data-driven optimization. Strong background in pixel implementation, campaign tracking, and ROI improvement.
Experience
Social Media Specialist at Unboxfame – Brand Naming Agency (2025-11 – Present)
Developed and managed social media profiles for newly launched brands from initial setup to growth stage. Created comprehensive social media strategies and monthly content calendars aligned with brand positioning.
- Developed and managed social media profiles for newly launched brands from initial setup to growth stage
- Created comprehensive social media strategies and monthly content calendars aligned with brand positioning
- Coordinated with graphic designers to ensure high-quality, brand-aligned creatives
- Led end-to-end client communication for strategy approvals, campaign updates, and performance reporting
- Planned and executed Meta (Facebook & Instagram) ad campaigns across multiple objectives: Brand Awareness, Engagement, Website Traffic, Landing Page Views, Website Purchases, Follower Growth, Post Boosting
- Installed and configured Meta Pixel on client websites to enable conversion tracking and campaign optimization
- Managed audience segmentation, targeting strategies, and campaign budget allocation
- Optimized campaigns to improve CTR, conversions, and overall ROI
- Assisted clients in upgrading brand positioning and strengthening market presence through strategic content and paid advertising
Social Media Manager at Anadee Digital solutions (2022-07 – 2025-11)
Managed and executed Meta (Facebook & Instagram) ad campaigns for multiple brands, including audience targeting, budget allocation, and performance tracking. Maintained consistent brand voice throughout all digital communications and generated UGC content and videos.
- Managed and executed Meta (Facebook & Instagram) ad campaigns for multiple brands, including audience targeting, budget allocation, and performance tracking
- Maintained consistent brand voice throughout all digital communications. And generate UGC content and make videos
- Created engaging content, including text, images, and videos
- Responded promptly to customer inquiries and comments on social media channels
- Conducted regular audits of social media profiles for consistency and accuracy
- Managed multiple social media accounts across various platforms
- Analysed competitor activity on social media channels to identify areas for improvement (sproutsocial.com and www.socialstatus.io)
- Scheduled posts using social media management tools for optimal timing (Hootsuite, Buffer and Sprout)
- Identified trending topics and incorporated them into content creation efforts
- Stayed current on platform updates and changes in algorithms
- Website audit and the order process through the Amazon shipment and Shiprocket panel
Social Media Manager at General Trading House Finance (2021-03 – 2022)
Developed social media strategies to increase brand awareness and engagement. Implemented targeted advertising campaigns to reach a specific audience.
- Developed social media strategies to increase brand awareness and engagement
- Implemented targeted advertising campaigns to reach a specific audience
- Monitored analytics to track the success of social media efforts
Social Media Manager at DIDM - Delhi Institute of Digital Marketing (2020 – 2021)
Included 3 months internship period. Worked on social media strategy development and content management.
Education
Master of Business Administration (M.B.A.) in Marketing Management – Indira Gandhi National University (2024-07)
