Nilekha Gupta

Results-driven Digital Marketing Manager experienced in developing and executing digital marketing strategies, integrated campaigns and performance marketing initiatives across Food & Beverage, Real Estate, Retail and Pharmaceutical environments. Skilled in Meta Ads, Google Ads, SEO, social media strategy, lead generation, audience and competitor research, campaign budgeting, KPI reporting and ROI/ROAS optimization. Experienced in leading cross-functional creative and marketing teams, coordinating with client and agency partners, monitoring campaign performance, and aligning digital activities with business objectives.

Digital Marketing Manager at Value C Consulting Services Pvt. Ltd. (2025-10 – Present)

• Develop annual, quarterly and monthly digital marketing strategies aligned with business growth objectives and client goals.
• Plan and execute integrated digital campaigns across Meta, Google, social media, email and WhatsApp platforms, coordinating campaign activities across channels.
• Manage campaign budgets and advertising spend, monitor performance, and optimize campaigns to improve ROI and ROAS.
• Lead and coordinate cross-functional teams including graphic designers, content writers, photographers, videographers and advertising specialists to support campaign execution.
• Develop marketing calendars for festivals, product launches, promotional events, seasonal campaigns and brand activations, coordinating planned activities and deadlines.
• Develop customer acquisition, retention and loyalty programs to support repeat business and long-term engagement.
• Plan social media content, brand storytelling, influencer collaborations and online reputation management across digital channels.
• Coordinate website updates, landing-page improvements and digital assets with web development teams to improve user experience and lead conversion.
• Implement SEO initiatives and optimize Google Business Profile to improve local visibility and online presence.
• Conduct competitor, market and customer-behaviour research to identify audience insights, marketing opportunities and potential growth areas.
• Prepare campaign dashboards and management reports covering Lead Quality, CPL, CTR, CPC, CPA, ROAS, CAC and Conversion Rate to support performance analysis and optimization.
• Selected Client Engagement: Torrent Pharmaceuticals
• Manage digital marketing activities to strengthen brand positioning, online visibility, customer engagement and loyalty.
• Plan digital campaigns, social media content calendars and audience engagement initiatives aligned with brand objectives.
• Monitor CTR, CPC, engagement rate, conversions and ROI to evaluate campaign performance and recommend optimization opportunities.
• Coordinate with internal teams and creative agency partners on marketing creatives, promotional content and campaign materials.
• Conduct audience research and competitor analysis to identify digital marketing opportunities and inform campaign planning.
• Support SEO and website optimization initiatives to improve online presence and organic visibility.
• Prepare regular campaign performance reports and insights to support client and management decision-making.
• Selected Client Engagement: Avishkar Infra
• Develop digital marketing strategies for residential and commercial real estate projects.
• Execute Meta Ads and Google Ads campaigns focused on qualified lead generation.
• Create project launch campaigns, site-visit promotions and limited-time offers aligned with project marketing objectives.
• Coordinate with sales teams to support lead follow-up and improve lead conversion.
• Optimize campaigns to reduce Cost per Lead and improve marketing effectiveness.
• Prepare campaign performance reports and strategic recommendations to guide ongoing campaign optimization.

Digital Marketing Quality Assurance at Discreet Solutions Pvt. Ltd. (2024-07 – 2025-09)

• Review and validate digital marketing campaigns and promotional content for accuracy, quality and alignment with brand guidelines.
• Perform content proofreading, creative validation and brand-guideline checks before delivery.
• Identify campaign quality issues and coordinate with marketing and creative teams to support timely resolution.
• Support consistent, accurate and high-quality digital deliverables and marketing processes.

Digital Marketing at Value C Consulting Services Pvt. Ltd. (2021-05 – 2024-06)

• Plan and execute integrated digital marketing campaigns across social media and performance marketing channels.
• Manage social media content strategy, campaign execution, audience engagement and online brand presence.
• Handle performance marketing activities including campaign setup, audience targeting, budget monitoring, optimization and performance tracking.
• Conduct market, competitor and audience research to identify trends, customer insights and growth opportunities.
• Monitor CTR, CPC, CPL, CPA, ROAS, ROI and engagement rate to assess campaign performance and inform optimization.
• Collaborate with creative and cross-functional teams to develop and execute data-driven marketing strategies.

Diploma in Digital Marketing – Workoopolis HRMP (2020)

Bachelor of Engineering in Electronics & Telecommunication – KIT College of Engineering, Kolhapur (2019)