Niraj Hedaoo

Visionary digital leader with over two decades of experience driving innovation, revenue growth, and operational excellence across B2C, B2B, and D2C verticals. Proven record of driving profitable growth, cost optimization, and digital innovation while leading cross-functional teams. Expertise in digital strategy, alliances, supply chain, vendor management, and full-stack eCommerce operations.

Skilled at navigating CXO-level decisions, forging partnerships with banks and corporates, and leveraging analytics for growth and profitability. Managed multiple Categories like Lifestyle, FMCG, Electronics, Personal care & Health.

Senior Partner – Digital Consultant - Kurate Digital Consulting - Mumbai

(2019-11)

• Delivered BOT project for Dream11 merchandise, including Shopify Plus → Magento migration, 3PL setup & logistics optimization.
• Reduced cost per order by 40% while streamlining warehouse & supply chain processes.
• Scaled D2C brands to 3X revenue growth through consulting & Marketplace sales.
• Embedded business rules & intelligence logic for scalable growth and operational efficiency.

Vice President – eCommerce - Sindabad.com - Dhaka, Bangladesh

(2018-10 - 2019-11)

• Built & launched the first B2B ecommerce platform for Bangladesh market in Magento & ERP integration with Odoo.
• Category & Vendor Management for industrial products, Electronics, Mobile, Home Appliances, FMCG & Electrical products.
• Managed P&L, set up warehousing, SCM, and last mile delivery with own fleet. Started imports of Indian brands like Crompton Lighting in Bangladesh market.
• Forged exclusive alliances with Unilever, P&G, Godrej, Reckitt Benckiser & other Brands.
• Achieved Topline of 10 Cr in 1st year of launch.

Director – eCommerce - Rediff.com - Mumbai

(2004-09 - 2018-09)

• Scaled Rediff Shopping to 10K+ daily orders, 35 lakh SKUs, and 5K+ sellers t achieve top line of 500+ Cr.
• Forged alliances with banks & corporates for credit card loyalty, points redemption & co-marketing.
• Directed SEO, SEM, affiliate marketing & Performance marketing, boosting traffic & revenue.
• Reported directly to CXO leadership, executed cost optimization initiatives to improve profitability.
• Pioneered "Vubites" India's first hyperlocal TV ad platform, empowering retailers with geo-targeted advertising.
• Built proprietary automated vendor platform improving speed and accuracy of order-to-pay cycle. Collaboration with Product and Tech to deploy real-time dashboards, pricing models and automated sourcing

Regional Manager West - EXTREDGE POS Systems Ltd. - Mumbai

(2002-09 - 2004-08)

• Introduced India's first non-IBM POS system to modern trade; partnered with D'Mart, BPCL.

Sales Manager West - Bradma of India Ltd. - Mumbai

(1996-03 - 2002-08)

• Heading sales for IBM POS system to Modern Retail store like Shoppers stop, Spencer's, etc. Sales of Billing Machines to restaurants and supermarkets.

Diploma - Digital Electronics - Bombay Institute of Technology (1992 - 1995)