Niranjana T

Data-driven professional with 3+ years of experience in analytics, business intelligence, and machine learning applications. Skilled in Python, SQL, predictive modeling, and developing AI-driven solutions for customer analytics and business insights. Hands-on experience building end-to-end ML projects using FastAPI, Streamlit, Docker, recommendation systems, and cloud deployment workflows.

Consultant (Freelancing) Analyst at Self-Employed (2024-09 – Present)

• Extracted, cleaned, and validated datasets using SQL and Excel (Fuzzy Lookup, conditional arrays) to ensure data integrity.
• Designed dashboards in Power BI and Excel for actionable insights supporting client decision-making and project execution.
• Enhanced dataset accuracy across multiple sources, driving data-driven marketing strategies.
• Implemented client feedback and increased LinkedIn engagement by 120% through analytics-backed recommendations.

Data Management Analyst at Ford Motor Pvt Ltd (2023-11 – 2024-05)

• Managed and validated pricing updates and conducted extensive data validation with Vlookup, Index/match, and transformation for e-commerce launch across European markets using Excel and internal data management systems.
• Designed automated VBA-based timesheet tracking solutions, reducing manual reporting effort by 40%.
• Monitored inventory and pricing metrics, generating visibility reports for stakeholders and project teams.
• Collaborated with cross-functional teams to resolve pricing, promotional, and technical data issues for timely implementation.

Business Analyst at CoinFantasy (2022-08 – 2023-10)

• Designed and executed ETL workflows using SQL and Power Query to clean and analyze 100k+ user records.
• Retrieved and analyzed data with SQL queries, developing KPI-driven reporting solutions to improve campaign effectiveness.
• Developed automated Excel and Power BI dashboards to track acquisition, engagement, conversion and marketing performance metrics.
• Conducted A/B testing on campaigns, improving email open rates by 30% based on Feedback-based Optimization.
• Collaborated cross-functionally to align marketing analytics initiatives with business goals and operational workflows.

MBA in International Business – Alagappa University, Karaikudi (2020-08 – 2022-05)