Nisha Parulekar

Amazon Marketplace & Ecommerce Operations Specialist with 13+ years of experience across Amazon Vendor Central, Seller Central, ecommerce operations, content distribution, catalog management, marketplace optimization, SEO, product launches, and business process improvement. Proven expertise managing 6,000+ Amazon ASINs and 150+ global distribution channels, driving catalog accuracy, product discoverability, workflow optimization, and business growth through data-driven decision-making and cross-functional collaboration. Experienced in marketplace operations, CMS management, performance reporting, stakeholder management, process automation, and operational excellence.

Amazon Optimization Executive - Packt Publishing Pvt. Ltd.

(2022-01)

• Manage end-to-end Amazon Vendor Central operations for 6,000+ ASINs across global marketplaces, ensuring catalog accuracy, compliance, and operational efficiency.
• Create, optimize, and maintain Amazon product listings including titles, bullet points, descriptions, backend keywords, metadata, and product attributes.
• Conduct marketplace SEO and keyword optimization to improve organic rankings, discoverability, traffic, and conversion performance.
• Create and maintain A+ Content and Brand Story assets to enhance customer engagement and strengthen brand presence.
• Monitor catalog health, listing quality, suppressions, variation structures, pricing discrepancies, and compliance requirements.
• Analyze sales trends, traffic, conversion rates, revenue performance, and operational KPIs to identify growth opportunities and optimization initiatives.
• Develop Excel-based dashboards, MIS reports, and performance analytics to support business decisions and marketplace growth strategies.
• Coordinate with Amazon Support and internal stakeholders to resolve catalog issues, compliance violations, listing suppressions, and operational escalations.
• Support Prime Day campaigns, promotional activities, product launches, catalog expansion projects, and marketplace growth initiatives.
• Collaborate with content, marketing, business, and operations teams to improve marketplace performance and customer experience.
• Reduced listing errors by 95% through process improvements, catalog governance, and workflow standardization.
• Improved product discoverability and search visibility through SEO-driven content optimization and metadata enhancement strategies.

Sr. Distribution Executive - Packt Publishing Pvt. Ltd.

(2013-01 - 2022-12)

• Managed end-to-end content and ecommerce operations across 150+ global distribution channels for books, videos, and digital learning products.
• Administered CMS platforms for product onboarding, metadata management, catalog updates, digital asset management, and content quality assurance.
• Managed large-scale catalog operations, ensuring accurate product information, metadata, categorization, pricing, and content hygiene.
• Coordinated product launches, content releases, catalog expansion, and promotional initiatives across multiple distribution platforms and partner marketplaces.
• Monitored channel performance, sales trends, content availability, and operational KPIs to support business growth objectives.
• Collaborated with technology, content, operations, and external partners to ensure seamless execution of business initiatives.
• Managed issue resolution, escalations, workflow tracking, and operational support to maintain service levels and business continuity.
• Conducted catalog audits and quality checks to ensure data accuracy, compliance, and content consistency across platforms.
• Generated operational reports and performance insights to support merchandising, content, and business decisions.
• Developed and improved SOPs, workflow processes, and quality control mechanisms to enhance efficiency and reduce turnaround times.
• Managed and mentored a team of 3 members, overseeing workload allocation, quality reviews, training, and operational delivery.
• Developed an Excel Macro-based metadata creation tool, improving team productivity by 60% and reducing manual effort.
• Implemented a Python-based video operations automation tool, improving content distribution productivity by 30%.
• Led multiple process improvement initiatives that streamlined repetitive operational tasks, improved workflow efficiency, and reduced turnaround times.

XML Production Associate - Tridat Technologies Pvt. Ltd.

(2011-01 - 2013-12)

• Managed XML/HTML content processing, metadata validation, and quality assurance for pharmaceutical publishing projects, including Pfizer.
• Ensured data accuracy, compliance, and timely delivery through structured workflows and quality checks.
• Supported content conversion, digital publishing, and operational process management.

B.Sc. - Computer Science - Mumbai University, Maharashtra (2011-01)