Senior Growth Manager
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Driving data-powered growth strategies with a zeal for retention, trailblazing marketing, & inspiring leadership
Spearheaded Revenue Growth : Amplified website sales to 1.5X in 2023 compared to 2022, and owned the app channel in 2024, elevating the monthly run rate by 10.8% with a significant 5L increase
Drove Retention Strategies : Engineered dynamic Email, SMS and WhatsApp campaigns, boosting customer retention by 24%, surpassing industry benchmarks in all metrics, and achieving a groundbreaking avg 8%+ CTR in WhatsApp campaigns
Leveraged Data Analytics for Growth : Established critical targets for the meta team and website backend team, harnessing data insights to propel strategic decision-making and optimize growth initiatives
Managed Customer Support and Issue Resolution : Enhanced customer satisfaction by attaining a retention rate over 65%, elevating M0 and M1 retention by 3%, and driving M1 retention to 10%
Pioneered Organizational Structure : Instituted the initial managerial framework, architecting weekly review systems for all team for effective performance tracking, and continuous improvement
Masters in Business Administration, Indian Institute of Management Tiruchirapalli
Secured 3.41 out of 4.33 points
Led the marketing club by organizing competitions, workshops, projects to enhance campus-industry connections
