Nishtha Kalia

I am a Computer Applications graduate with a background in data analysis, growth strategy, and project coordination, supported by academic exposure to computing fundamentals, structured problem solving, and system based thinking. This foundation enables me to approach business analysis, data visualization, and project workflows with clarity and logic. Through internships in social media management, creative strategy, and growth, I've worked on campaign planning, execution, and performance review, using data and insights to improve outcomes and support informed decision making.

I bring strong operational efficiency and the ability to manage multiple priorities while collaborating closely with cross functional teams. A proactive team player and effective communicator, I am comfortable pitching ideas, coordinating stakeholders, and ensuring alignment across execution. I actively leverage AI tools to enhance research, analysis, documentation, and ideation, helping teams work faster and more effectively.

I am seeking entry level opportunities where I can combine technical grounding, analytical thinking, and strong execution skills.

Social Media Manager Intern - Social Zappy

(2025-08 - 2025-09)

• Managed day to day social media operations for multiple client accounts, ensuring consistent posting, scheduling, and content hygiene.
• Coordinated with internal teams to execute content calendars, track deliverables, and meet agreed timelines.
• Handled client communication for approvals, feedback, and routine updates, maintaining clarity and continuity across accounts.
• Reviewed account performance trends to derive basic insights on audience behavior and content effectiveness.
• Assisted in operational budgeting and cost tracking related to content production and account activities.
• Established and maintained process checklists and execution workflows to ensure consistency and reduce errors.
• Supported lead and inquiry handling by monitoring inbound messages, coordinating follow-ups, and escalating requests when required.
• Managed multiple accounts simultaneously, balancing priorities while maintaining quality and responsiveness.

Creative Strategy Intern - Porcellia

(2025-11 - 2026-01)

• Planned and coordinated end to end execution of content and campaign initiatives, ensuring alignment across creative, social, and growth teams.
• Translated high level campaign objectives into structured action plans, timelines, and deliverables, supporting smooth project execution.
• Analyzed campaign performance and audience response data to support data driven decisions and iterative strategy improvements.
• Collaborated cross functionally to manage dependencies, track progress, and resolve execution bottlenecks in fast-paced environments.
• Supported operational workflows by documenting processes, maintaining task trackers, and ensuring timely follow ups with stakeholders.
• Assisted in prioritization of tasks based on impact, timelines, and resource availability, contributing to improved operational efficiency.
• Prepared concise reports and presentations to communicate insights, progress, and recommendations to internal stakeholders.
• Contributed to growth and optimization initiatives by identifying improvement areas, testing strategic changes, and supporting decision making through insights.

Content Strategist Intern - Elation

(2026-01 - 2026-02)

• Owned execution of client engagements from initial brief to final delivery, including planning scope, defining priorities, and coordinating execution across teams.
• Used performance, financial, and market data to evaluate growth opportunities and guide strategic recommendations for clients.
• Conducted structured market research and competitor benchmarking to inform content direction, positioning, and go to market decisions.
• Actively pitched ideas and proposals to prospective and existing clients, supporting business development and account expansion.
• Managed multiple client relationships in parallel, ensuring clear communication, expectation setting, and timely resolution of issues.
• Oversaw operational aspects such as shoot coordination, resource planning, hiring support, and budget monitoring across projects.
• Created and presented reports summarizing progress, insights, and outcomes to internal and external stakeholders.
• Applied data to support execution level decisions, including prioritization, scope adjustments, and allocation of time and resources across projects.

Account And Data Manager Intern- APAC - Pantech Digital

(2026-03)

• Managing end to end account operations in an ADtech environment from campaign testing to scaling and stabilizing performance.
• Analyzing data and building dashboards using API integrations to track performance and drive optimization decisions.
• Executing campaigns across iOS, Android and web including generating tracking links for apps web, top shops and deep links.
• Overseeing billing, invoicing and financial tracking for clients and internal reporting across large scale budgets.
• Creating detailed performance reports with actionable insights and presenting them to stakeholders and senior executives to support strategic decision making.
• Handling publisher outreach and relationship management, onboarding and scaling partners to maximize traffic.
• Managing high budget campaigns while optimizing traffic quality conversions and ROI.
• Working across industries including ecommerce, fashion, quick commerce, travel, ride sharing, gaming and tourism.
• Managing accounts across APAC and Middle East markets including India, Singapore, Vietnam, Philippines, Indonesia, Taiwan, Malaysia, Hong Kong, China and GCC regions.
• Monitoring revenue performance and ensuring alignment with client KPIs to drive account growth and retention.
• Pitching to new clients specializing in closing business deals and being detail oriented in identifying and shortlisting high potential prospects.
• Maintaining financial dashboards and reconciling data to ensure accuracy in revenue payouts and profit margins.

Bachelors of Computer Applications - Computer Applications - Mehar Chand Mahajan DAV College For Women, Chandigarh (2022-08 - 2025-06)

Senior Secondary Education - KBDAV Public Senior Secondary School, Chandigarh (2020-05 - 2022-07)

Primary Till High School - Kundan International School, Chandigarh (2007-04 - 2020-07)