Nistha Goel

The rarest combination in the AI era: someone who understands human behaviour deeply, builds with AI tools natively, and ships real products in real markets. Co-founded Qaafi — built the entire app using AI automation in under a week, ran 28 stakeholder interviews, and onboarded 10 live pilot traders. National winner at JIBS NudgeLab 2026 for behavioural system design.

Fluent across the full stack of modern work: LLM APIs, automation platforms (n8n, Make), SQL, REST APIs, business workflow design, and competency-based HR — self-taught, fast, and relentlessly execution-focused.

Co-Founder & Head of Field Operations at Qaafi (2025-09 – Present)

B2B SaaS

• Conducted 28 stakeholder interviews; identified 6 supply chain bottlenecks and translated findings into PRDs and an impact-scored roadmap — improving team execution efficiency by ~30%
• Led field operations and trader onboarding; secured 65% pilot interest and 10 committed traders through co-creation in an offline-first, Hindi-speaking informal market
• Designed AI-assisted workflows (inventory tracking, bill scan auto-population, WhatsApp-native ordering); built unit economics model: INR 15–25L volume; 3–5k subscription + 1–2% GMV fee
• Authored Panipat trade language guide from field research — Hindi UI labels, textile vocabulary, and order status language used directly in product localisation
• Built the entire Qaafi app end-to-end using AI tools (Lovable, Claude, Supabase) in under a week — sole builder, zero traditional engineering background; live with 10 active pilot traders

People & Culture Executive (Intern) at Redient Security (2026-03 – 2026-06)

• Managed international and national recruitment pipelines; conducted 120+ candidate calls across geographies, screened applicants using competency frameworks, and coordinated end-to-end hiring workflows at an early-stage cybersecurity firm

HR & People Research Intern at Psychthere (2026-04 – 2026-06)

• Evaluated 80+ applicants via competency frameworks; shortlisted top 20%. Built Excel KPI dashboard for 15+ interns — reduced documentation errors by 25% and reporting time by 30%

Behavioural Researcher at Independent (2025-08 – Present)

Sunk Cost Fallacy — Education Study

• Designed 150+ respondent survey; building regression framework on investment-continuation correlation — bridging academic research and nudge design for educational platforms

Various Internships at Multiple

HR Intern, Nangali Handlooms (25% faster screening, 60+ candidates) · Counselling Psychology Intern, Virk Hospital (25+ structured assessments) · Campus Ambassador & Designer, Christ University / Under 25 (100+ registrations, 30% engagement uplift)

B.A. (Hons.) in Psychology & Economics – Christ (Deemed to be) University, Delhi NCR (2027-05)