Nistha Gupta

Results-driven Ecommerce Marketplace Specialist with nearly 3 years of experience managing Amazon, Flipkart, Myntra, Ajio, Meesho, Snapdeal, and Jiomart. Skilled in catalog management, listing optimization, marketplace operations, inventory coordination, and sales growth.

Junior Media Buyer (Marketplace Operations) at Adbuffs Media Pvt Ltd (2025-11 – 2026-07)

• Managed marketplace advertising campaigns across Amazon, Flipkart, and Blinkit for multiple brands.
• Executed product listing, keyword research, and listing optimization on Myntra to improve search visibility.
• Assisted clients with onboarding and catalog setup on Myntra and Nykaa.
• Planned marketplace creatives, product copies, and promotional campaigns.

Ecommerce Executive at Ajanta Shoes India Pvt Ltd (2024-08 – 2025-09)

• Managed end-to-end marketplace operations for Ajanta, Impakto, and Orthocheer across Meesho and Snapdeal.
• Handled product catalog creation, listing, optimization, pricing updates, and keyword research.
• Coordinated with Marketplace's Key Account Managers and internal teams including inventory, sales, marketing, and finance for smooth marketplace operations.
• Managed marketplace events, promotions, and campaign execution.
• Managed Shopify and Razorpay portals for website order processing and customer support.
• Monitored sales performance and implemented optimization strategies to improve marketplace visibility and sales growth.

Performance Marketing Executive at MindEdge Solutions (2023-08 – 2024-08)

• Managed Google Ads, Meta Ads, and LinkedIn Ads for multiple clients.
• Improved lead generation and customer engagement through data-driven marketing campaigns.

Digital Marketing Executive (Internship) at Thynx Labs Pvt Ltd (2023-05 – 2023-08)

• Contributed to launching in-house brands through SEO, Google Ads, and Meta Ads
• Supported website growth and online visibility initiatives

Digital Marketing Intern at International Company (7-Ace Logistics & Dental Clinic) & Vistevia (2022-11 – 2023-02)

• Executed SEO strategies focused on keyword research and on-page optimization
• Managed Flipkart marketplace SEO and advertisements for a grocery brand, helping improve product rankings

MBA in Digital Marketing – Bengal Institute of Business Studies (2024)

Post Graduate Program in Digital Marketing – Bengal Institute of Business Studies (2024)

B.Tech in Computer Science & Engineering – University of Calcutta (2020)

B.Sc in Computer Science – University of Calcutta (2017)