Senior Digital Marketing Executive at RESULTICKS (2022-04 – Present)
Serving as the end-to-end Project Manager for the entire web asset portfolio; collaborate directly with the Co-founder, Head of Marketing, and senior leadership. Managing clients: Resulticks (Real-Time Customer Engagement), Versium (Data Intelligence), MarketingStar (Marketing Automation), Futurst Publication LLC (Intelligence firm and publisher).
- Website Project Management & Information Architecture: Serve as the end-to-end Project Manager for the entire web asset portfolio; collaborate directly with the Co-founder, Head of Marketing, and senior leadership to architect strategic website Information Architecture (IA).
- Cross-Functional Product Coordination: Synchronize web development pipelines by bridging product teams (for upcoming features and platform releases), content teams (for page development), and creative design teams to execute seamless web updates.
- Global Paid Media Strategy: Formulate and execute multi-channel media plans with a $50k monthly budget across NAMER, SEA, and India; build high-converting remarketing lists, Lookalike Audiences, Custom Audiences, and Customer Match segments across Google, LinkedIn, and Meta.
- Organic Growth & Automation Infrastructure: Orchestrate global SEO, technical link building, and PR initiatives while leading email marketing nurturing tracks using MS Dynamics CRM and Outplay. Contributed directly to the backend product development of the Meta WhatsApp Business API.
- AI-Driven Optimization & Pipeline Growth: Deploy advanced analytics platforms (SEMrush, Data Studio) and generative AI frameworks to optimize PPC landing pages (built with.NET/HTML developers), consistently capturing 500+ monthly SQLs/MQLs with a 10% enterprise conversion rate.
Digital Marketing Executive at EasyWay Group (2020-01 – 2022-03)
- B2B Performance Marketing (Project 1): Orchestrated targeted Google Search Ads across Indian port regions for logistics, freight forwarding, and 3PL services, capturing 200+ qualified leads at a high-value 30x ROAS.
- Full-Funnel Demand Generation: Acted as a solo contributor driving organic traffic, SERP visibility, and CTR optimization; deployed outbound LinkedIn growth messaging, managed content calendars, and reduced Customer Acquisition Cost (CAC).
- Retention & Email Marketing: Leveraged Mailchimp to launch targeted email marketing sequences, successfully accelerating service frequency and repeat client engagement.
- E-Commerce & Marketplace Launch (Project 2): Built the end-to-end digital infrastructure for the export division (EasyWay Coir Pith Garden), executing Google Tag Manager (GTM) setup, keyword research, and marketplace distribution on Amazon and Flipkart.
- Cross-Functional Operations: Supervised the physical procurement team to align supply chain timelines with digital content updates, inventory demand, and global export goals.
Digital Marketing Senior Executive at Hado Consultech Pvt. Ltd. (2018-06 – 2019-12)
- Data-Driven SEO & Content Operations (Project 1): Built and scaled a high-volume Business Listing website by executing web scraping workflows to extract data, managing bulk uploads to WordPress, and conducting competitive benchmarking against industry leaders like Sulekha and Justdial.
- Search Funnel Optimization: Engineered full-funnel search strategies utilizing Google Keyword Planner to optimize On-Page metadata across Middle-of-Funnel (MOFU) and Bottom-of-Funnel (BOFU) keywords, while delivering technical backlink and SERP ranking reports.
- High-Impact Lead Generation (Project 2): Launched and managed Paid Google Search Campaigns targeting B2B digital transformation services (Web/App Development, E-commerce, SEO), consistently capturing 200+ qualified leads per month at an exceptional 10x ROAS.
- Growth Metrics: Scaled the listing platform to 10,000+ visitors and 2 million impressions, and successfully accelerated client-side service traffic from 5,000 to 50,000 targeted visitors and impressions.
SEO Analyst at Spacecrafts & Chennai Chairs (2017-11 – 2018-06)
- E-commerce & SEO Management: Owned end-to-end SEO (Technical & On-Page) for WordPress and nopCommerce platforms, conducting keyword and competitor research to optimize product listings and build backlinks.
- Paid Ads & Analytics: Launched Google Shopping Ads using Google Merchant Center and built the tracking infrastructure via Google Tag Manager (GTM) to manage conversion tracking and ROI.
- Content & Customer Insights: Designed marketing assets on Canva and managed social media strategy while handling website live chat and in-store customer support to align digital content with real-world buyer behavior.
- Key Achievement: Scaled baseline search visibility from scratch to 20,000+ monthly impressions and 4,000+ organic visitors, significantly improving CTR within 8 months.
