Nithish Kumar C

I'm a professional graphic designer helps companies build their brands.

Senior Graphic Designer at Healthify (2024-08 – Present)

• Leading visual design initiatives for a digital health and nutrition platform across marketing, CRM, social, e commerce channels.
• Collaborating with the marketing team on branding, visual strategy, concept ideation, and market analysis beyond execution.
• Designed CRM assets for 30+ sales campaigns, directly supporting revenue generation and campaign performance.
• Created high-volume performance marketing creatives, driving lead generation at lower acquisition costs and improved ROI.
• Designed engaging social media content to retain engagement users through creative, informative, and interactive visuals.
• Managed end-to end e commerce design including product listings, promotions, packaging, and platform-aligned visuals.
• Mentored junior designers, optimised workflows through automation, and delivered high-quality assets under tight timelines.

Graphic Designer at JetLearn (2024-02 – 2024-04)

• Collaborated with marketing and growth teams to define project objectives, design strategies, and ensure alignment.
• Executed a variety of design projects, including flyers, brochures, presentations, and social media content.
• Coordinated with cross-functional teams to maintain brand consistency across all design touchpoints.
• Managed multiple design projects simultaneously, balancing creative vision with deadlines to deliver high-quality results.
• Played an integral role in creative brainstorming sessions, contributing fresh ideas and visual solutions to enhance marketing campaigns, user engagement, and brand awareness.

Associate Graphic Designer at Swiggy (2022-09 – 2024-02)

• Contributed my bit in graphic design to the success of a food delivery app with millions of users.
• Led on-time campaigns, crafting banners, optimising user flow, and creating mockups to enhance app interface.
• Standardised Restaurant Discovery Card templates, improving UX and maintaining brand consistency across multiple platforms.
• Created fresh design concepts, evolving the brand language while preserving core aesthetics for a diverse audience.
• Produced dynamic graphic content for Food and Delivery Executive apps, driving engagement through visually appealing assets.
• Designed in-app banners, curated content, and food cards in line with evolving marketing and seasonal campaigns.
• Reviewed and delivered design assets on tight deadlines, ensuring high-quality output that supported team efficiency.
• Collaborated with cross-functional teams to optimize visual assets and maintain consistent branding across touchpoints.

Graphic Designer at Curelink (2022-01 – 2022-07)

• Worked with the product team to create visuals that aligned with the brand, enhancing communication with doctors and patients.
• Developed engaging social media content, establishing a unique design style that boosted brand recognition and engagement.
• Designed marketing collateral, including brochures and booklets, to reinforce the brand image and promote its services effectively.
• Created print media layouts and event materials, such as backdrops and standees, ensuring consistent branding overall.
• Led creative design explorations, introducing fresh ideas to improve the visual style and drive innovation in marketing campaigns.

B.Tech. in Polymer Science & Engineering – Indian Institute of Technology, Roorkee (2019 – 2023)