Nitin Bhasin

As a UX Designer with 9+ years across SaaS, B2B, and Fintech, I specialize in crafting product experiences that are not just intuitive but deeply aligned with business outcomes.

My approach

• Strategic UX Research grounded in decision-making
• Scalable design systems for product agility
• Leveraging AI to supercharge workflows and insights

Beyond the tools and pixels, I believe good UX is about asking better questions and finding clarity in complexity.

• Leading UX for a cross-business B2B platform, enabling scalable product publishing and seamless transactions
• Spearheaded AI integration into UX by adding predictive inputs, smart suggestions, and automation to key workflows
• Designing a packaging platform for complex, customizable configurations with high precision
• Leading UX for analytics and reporting tools that drive data-informed decision-making across teams
• Conducted deep research to build a powerful search experience supporting multi-business, account-level precision
• Delivered 20+ impactful projects across discovery, design, and implementation
• Improved task efficiency and satisfaction through hierarchy-driven flow redesigns
• Unified product experiences across teams by aligning stakeholders and scaling design systems

Bachelor of arts, and has multiple Certification in User experience