General Manager - Cross Sell at Satin Creditcare Network Limited (2025-10 – 2026-05)
- Led a team of 100+ across branch and field operations, launching Satin's Product Finance business line from scratch - scaling from 7 to 30 branches and growing monthly business from ₹40 Lakh to ₹1.5 Crore.
- Built branch infrastructure and vendor operations end-to-end - site selection, staffing, procurement, and last-mile delivery - and launched the Satin Saathi App, onboarding 10,000 rural Business Associates (Width of Distribution) for lead generation with 2.5% Active Participation (Depth of Distribution).
Senior Manager, Direct to Customer Head at Reliance Jio Infocomm (RJIL) (2016-05 – 2025-09)
- Managed a team of 30+ direct D2C stakeholders along with 1000+ Associate Riders contributing 5% of total monthly circle revenue, alongside 60 Channel Partners/Distributors for Easy Recharge Primary-Tertiary-Sellout, achieving 95% retailer Auto-Refill adoption right from day of monetization (customer shift from Free to Paid Recharge scenario).
- Launched Jio Home Delivery services across Himachal Pradesh, building both an internal rider network and third-party courier/freelancer infrastructure to fulfill online delivery leads across 434 PIN codes of Himachal Pradesh.
- Drove distributor-level upgrade to Auto Refill through targeted knowledge transformation, and defined retailer wallet limits based on daily recharge value.
- Tracked low-utilization sites to identify and capture incremental revenue opportunities.
- Led go-to-market planning and execution for the Jio Phone launch, and ran retailer segmentation to increase recharge value.
- Launched Jio Fiber in the region: recruited and engaged Bring-Your-Own-Partner third parties and built rewards & recognition programs to scale daily fiber sales.
- Launched Jio Associate and 'The FEM League' program during the pandemic, converting freelance recharge agents into a structured fulfillment channel.
- Launched Vistaar (distribution expansion) and Rural Sales Executive channels to grow mobility business in identified high-potential rural pockets.
- Led government liaison to launch the Himachal Education channel (Him Shiksha) on JioTV and secure a signed MoU with the Government of Himachal Pradesh.
- Handled the State Enterprise Sales Lead profile at launch, achieving 100% conversion on the HRTC account.
Manager, Usage & Revenue Enhancement at Aircel (2015-03 – 2016-05)
- Drove usage and revenue enhancement for the prepaid voice base, and built revenue forecasts against AOP targets.
- Designed segmented retention campaigns to manage churn and control zero-usage (ZU) subscribers.
- Ran the Aircel Preferred Partner channel program, using segmented retail offerings (AGB grid – Mera Wala Offer) to increase trade participation, maintaining 1.5% conversion on segmented product launches.
- Tracked key usage indicators (decrement, ARPU, MoU) to identify and drive customer upgrade opportunities.
- Led the live migration of the Intelligent Network (IN) platform from Telecordia to Ericsson, including real-time product configuration changes.
Manager, Prepaid at Tata Teleservices Ltd (2012-02 – 2015-03)
- Owned usage and revenue performance for the prepaid customer base across the circle.
- Implemented a usage-enhancement analytics system (SAS) in partnership with Boston Consulting Group.
- Launched Smart STV (step-up charging STV) - the first state in the country to implement this product.
- Built and launched segmented offers across GSM, CDMA, and Virgin Mobile businesses to grow the REC base, maintaining 1.5% conversion on segmented product launches.
- Owned MIS reporting and variance analysis for sales & distribution, supporting business reviews and decision-making for senior stakeholders.
- Led cross-functional teams to formulate go-to-market strategy aimed at increasing share of gross adds (SOGA).
Product Manager, Marketing at RCOM (2008-10 – 2012-01)
- Led the launch of GSM services across UP East.
- Designed revenue-enhancement programs targeted at segmented customer bases, maintaining 1.5% conversion on segmented product launches.
- Managed new product launches, including pre-launch testing to counter competitive offerings.
Product Manager, Marketing - FWP at RCOM (2008-01 – 2008-10)
- Launched open-market and back-end segmented products for Fixed Wireless Phones (FWP).
- Coordinated back-end resolution of SDCA related issues.
Assistant Manager, Research & Analysis at Sahara India (2003-02 – 2007-12)
- Conducted financial evaluation of new business plans and proposals for the Sahara India Pariwar group.
- Supported the launch of Sahara Global (travel & tourism), Sahara Care House (service delivery portal), and Sahara Computers & Electronics Ltd (in partnership with Sahara Computers Pty, South Africa).
- Produced business intelligence research and analytics used across the Life Insurance and Para-banking divisions.
