Nitin Yadav

Landing Page Optimization: Developed and deployed high-performance landing pages using HTML5, CSS3, and JavaScript, focusing on reducing page load speed to improve Google Search Rankings (SEO).

Marketing Tag Implementation: Integrated Google Tag Manager (GTM) and Meta Pixels into the site architecture to enable precise tracking of user behavior and conversion events.

Web Development Intern - EXL Pvt. Ltd - Noida

(2023-06 - 2023-07)

• Landing Page Optimization: Developed and deployed high-performance landing pages using HTML5, CSS3, and JavaScript, focusing on reducing page load speed to improve Google Search Rankings (SEO).
• Marketing Tag Implementation: Integrated Google Tag Manager (GTM) and Meta Pixels into the site architecture to enable precise tracking of user behavior and conversion events.

Marketing and operations intern - Adore Era - Jaipur

(2024-06 - 2024-07)

• Content Coordination: Managed the social media calendar for 3 diverse clients, increasing cumulative follower growth by 15% through organic video content (Reels/Shorts).
• Performance Tracking: Assisted in tracking weekly KPIs and ROI for Google Search campaigns using Excel and Google Analytics.
• Market Research: Conducted a comprehensive competitor analysis for a new product launch, identifying 3 key market gaps that were later used in the brand's ad copy.

B.Tech - Computer Engineering - National Institute Of Technology, Kurukshetra (2022 - 2026)

CBSE - RPS Public School (2022)

CBSE - SDS School (2020)