Nixon Appu

Creative and results-driven Graphic Designer & Social Media Executive with experience in creating engaging digital designs, branding assets, marketing materials, and visual content for online and offline campaigns. Skilled in managing social media platforms, increasing audience engagement, and developing creative solutions that strengthen brand identity. Proficient in Adobe Creative Suite, Figma, Canva, AI-powered design tools, and digital marketing, with a passion for delivering impactful visual experiences.

Graphic Designer & Social Media Executive - Sightspectrum Pvt. Ltd. - Chennai

(2022-02 - 2025-10)

• Designed high-quality social media creatives, banners, posters, brochures, presentations, infographics, blogs, and digital marketing assets.
• Developed branding materials, corporate presentations, capability decks, proposal templates, and visual content aligned with brand guidelines.
• Managed and optimized social media platforms including LinkedIn, Facebook, Instagram, Twitter (X), and Telegram.
• Increased social media community growth from 21K to 41K+ followers through strategic content planning and creative campaigns.
• Created engaging visual content that improved brand awareness, audience engagement, and campaign performance.
• Planned and executed content calendars, promotional campaigns, and digital marketing initiatives.
• Collaborated with marketing, sales, and leadership teams to deliver creative solutions for business and client requirements.
• Designed email marketing creatives, promotional materials, and event branding assets.
• Maintained consistency in brand identity across all digital and print communication.
• Utilized Adobe Photoshop, Adobe Illustrator, Figma, Canva, Microsoft PowerPoint, ChatGPT, Claude AI, Adobe Firefly, Canva AI, and Microsoft Copilot to streamline design workflows and enhance creative output.

Executive – Air Export - OfficeFramework India Operations Center Pvt. Ltd. - Chennai

(2018-11 - 2019-07)

• Managed export documentation and shipment coordination while ensuring compliance and timely customer communication.
• Collaborated with internal teams to support smooth logistics operations.

Senior Executive - Voltech Engineers Private Limited - Chennai

(2018-02 - 2018-10)

• Assisted in marketing coordination, customer relationship management, and project communication.
• Supported branding initiatives and business development activities.

Distribution Centre (DC) Supervisor - ABT Industrial Limited - Chennai

(2016-11 - 2017-09)

• Supervised warehouse operations, inventory, invoicing, and logistics activities.
• Ensured efficient workflow and compliance with operational standards.

Executive – Customer Service - Agility Logistics - Chennai

(2015-07 - 2016-10)

• Coordinated customer support and logistics operations while maintaining service quality.
• Resolved operational issues through effective communication and cross-functional coordination.

Sales Intern - Integrated Marine Cargo LLC - Dubai, UAE

(2015 - 2015)

• Assisted with client relationship management and sales support activities.
• Contributed to customer engagement and business development initiatives.

Master of Business Administration - Shipping & Logistics - Karunya University (2013 - 2015)

Bachelor of Business Administration - Manonmaniam Sundaranar University (2009 - 2012)