Niyati Singh

Communication Designer with a Bachelor of Design from NIFT and professional experience in brand identity, visual communication, editorial design, packaging, digital marketing assets, and video editing. Experienced in developing end-to-end visual identity systems, brand guidelines, marketing collateral, and cross-platform creative assets from strategy through execution. Skilled in design research, brand strategy, typography, information hierarchy, creative problem solving, and stakeholder communication.

Proficient in Figma, Adobe Creative Suite, Framer, and AI-assisted creative workflows, with a strong focus on culturally informed visual storytelling and scalable design systems.

Brand Identity Designer (Contract) at VIP Studios (2025-07 – Present)

• Led the end to end development of a comprehensive brand identity system for VIP Studios, translating business objectives into a scalable visual identity across digital and physical touchpoints.
• Conducted design research, audience analysis, competitor benchmarking, and brand positioning to define messaging, brand personality, tone of voice, and visual direction.
• Designed a complete logo system including primary wordmark, secondary lockups, icon, construction grid, clear space rules, and brand usage guidelines.
• Produced a comprehensive brand guidelines document covering typography, colour systems, imagery, visual language, layout principles, and identity applications.
• Designed marketing collateral including stationery, merchandise, social media campaigns, YouTube thumbnails, Spotify artwork.
• Created assets and promotional videos using Adobe Premiere Pro, ensuring consistent cross platform brand communication.
• Collaborated with stakeholders throughout concept development, presentation, refinement, and final delivery.

Independent Brand & Communication Designer at Self-Employed (2023-01 – 2025-12)

• Designed a complete artist media kit and electronic press kit for rapper Lit Trust, covering brand communication assets, visual identity, and presentation design to support marketing and industry outreach.
• Created Instagram reels and social media content for the song launch campaign of Bollywood singer Shaan, managing visual consistency and platform optimized asset delivery across his music label's page.
• Conceptualized and executed brand identity systems, packaging design, and visual communication for independent clients across music, lifestyle, and consumer product categories.
• Designed and launched a responsive portfolio website for an independent client using Framer, with a focus on layout hierarchy, typography, and cross device visual consistency.

Design Intern at Myntra (2023-01 – 2023-05)

• Produced and optimized high-volume digital visual assets for the Chemistry brand's Myntra Studio platform using Adobe Photoshop, maintaining strict brand guideline consistency across all outputs.
• Supported social media engagement initiatives through timely creation and delivery of visual content and campaign assets.
• Conducted trend forecasting, competitor analysis, and consumer research to inform seasonal design strategy and visual direction.
• Collaborated with cross-functional teams across design, merchandising, and production throughout the product development cycle.

Design Intern at Pantaloons (2022-05 – 2022-07)

• Designed 'How-to-wear' garment tags for the brand "Candies", combining illustration, typography, and layout to communicate product styling clearly and on-brand.
• Translated seasonal trend forecasts into mood boards, visual presentations, and apparel concepts supporting collection development.
• Collaborated with senior designers to present seasonal concepts, colour stories, and product design proposals to cross-functional teams.

B.Des in Fashion Design (Fashion Communication, Minor) – National Institute of Fashion Technology (2019-01 – 2023-12)

– Army Public School P.R.T.C (2004-01 – 2019-12)