BBA Student - Marketing of Agriculture in Odisha
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This dissertation presents a comprehensive study on the marketing of agri-inputs in Odisha, focusing on seeds, fertilizers, pesticides, and farm machinery. The research investigates the structure, dynamics, and challenges of agri-input markets, examining the roles of public and private stakeholders, regulatory frameworks, supply chains, and digital platforms. Drawing on primary and secondary data, including official statistics, policy documents, and field surveys, the study analyzes market size, consumption patterns, distribution channels, farmer behavior, pricing mechanisms, and quality control issues.
Special attention is given to the roles of cooperatives, Primary Agricultural Credit Societies (PACS), Farmer Producer Organizations (FPOs), and digital initiatives such as e-NAM and AGMARKNET.
Bachelor of Business Administration - Business Administration - Ravenshaw University (2023-06 - 2026-06)
