Nutan Nalawade
Art Director | Creative Lead | Graphic Designer
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About
Creative professional with 13+ years of experience in graphic design, branding, and art direction. Skilled in leading teams, conceptualizing campaigns, and crafting visually compelling designs that align with brand strategy. Passionate about turning ideas into powerful visuals through storytelling, moodboarding, and creative direction.
Experience
Lead Design - DR. Su
(2025-09)
Lead the creative design direction for Dr. Su, overseeing the visual identity across product, packaging, and digital campaigns.
- Conduct brainstorming and ideation sessions with the design team to develop fresh, strategic creative concepts aligned with brand objectives.
- Conceptualize and create moodboards that define the visual language, tone and storytelling approach for each product launch and campaign.
- Supervise the end-to-end design process from concept ideation to final execution ensuring quality, consistency, and adherence to brand guidelines.
- Collaborate with marketing, content, and product development teams to align design outputs with campaign goals.
- Provide art direction during product photoshoots to maintain brand aesthetic and ensure assets align with the creative strategy.
- Guide and mentor junior designers, fostering a collaborative environment that encourages new ideas and design excellence.
- Deliver on multiple projects simultaneously, meeting tight deadlines without compromising creativity or visual impact.
Manager Design - Velvette Lifestyle Pvt. Ltd. (SUAGR Cosmetics)
(2017-08 - 2025-01)
- Spearheaded creative strategy for multi-platform campaigns, achieving a 25% increase in engagement.
- Managed and mentored a team of 8 designers, ensuring alignment with brand guidelines and creative vision.
- Delivered successful packaging designs for over 50+ product launches.
- Developed promotional visuals, including digital ads, in-store displays, and social media assets.
- Collaborated with brands to conceptualize and design brand identities, packaging, and digital campaign assets.
- Developed moodboards, visual storytelling frameworks, and product launch concepts tailored to brand positioning.
- Partnered with marketing teams to refine creative strategy and deliver engaging campaign visuals for digital and retail touchpoints.
Senior Graphic Designer - Enspree Enterprise Pvt. Ltd.
(2016-11 - 2017-08)
- Conceptualized and designed digital and print collateral for major client campaigns.
- Ensured timely delivery of designs by coordinating across multiple teams.
Graphic / Web Designer - UBM Medica India Pvt. Ltd.
(2013-09 - 2016-11)
- Created engaging web interfaces and corporate presentations for healthcare clients.
- Increased website traffic by 15% through innovative UX design solutions.
Web Designer - Galgale Multimedia Pvt. Ltd.
(2013-02 - 2013-08)
- Designed and implemented responsive websites, improving user engagement metrics.
Freelance Creative Consultant - Freelance
(2025-02 - 2025-09)
- Collaborated with brands to conceptualize and design brand identities, packaging, and digital campaign assets.
- Developed moodboards, visual storytelling frameworks, and product launch concepts tailored to brand positioning.
- Partnered with marketing teams to refine creative strategy and deliver engaging campaign visuals for digital and retail touchpoints.
Education
Graduate - Mumbai University (2007 - 2010)
Certification in Design - Design - Arena Animation Institute (2012-06 - 2013-01)
