Lead Design - DR. Su
(2025-09)
Lead the creative design direction for Dr. Su, overseeing the visual identity across product, packaging, and digital campaigns.
- Conduct brainstorming and ideation sessions with the design team to develop fresh, strategic creative concepts aligned with brand objectives.
- Conceptualize and create moodboards that define the visual language, tone and storytelling approach for each product launch and campaign.
- Supervise the end-to-end design process from concept ideation to final execution ensuring quality, consistency, and adherence to brand guidelines.
- Collaborate with marketing, content, and product development teams to align design outputs with campaign goals.
- Provide art direction during product photoshoots to maintain brand aesthetic and ensure assets align with the creative strategy.
- Guide and mentor junior designers, fostering a collaborative environment that encourages new ideas and design excellence.
- Deliver on multiple projects simultaneously, meeting tight deadlines without compromising creativity or visual impact.
Manager Design - Velvette Lifestyle Pvt. Ltd. (SUAGR Cosmetics)
(2017-08 - 2025-01)
- Spearheaded creative strategy for multi-platform campaigns, achieving a 25% increase in engagement.
- Managed and mentored a team of 8 designers, ensuring alignment with brand guidelines and creative vision.
- Delivered successful packaging designs for over 50+ product launches.
- Developed promotional visuals, including digital ads, in-store displays, and social media assets.
- Collaborated with brands to conceptualize and design brand identities, packaging, and digital campaign assets.
- Developed moodboards, visual storytelling frameworks, and product launch concepts tailored to brand positioning.
- Partnered with marketing teams to refine creative strategy and deliver engaging campaign visuals for digital and retail touchpoints.
Senior Graphic Designer - Enspree Enterprise Pvt. Ltd.
(2016-11 - 2017-08)
- Conceptualized and designed digital and print collateral for major client campaigns.
- Ensured timely delivery of designs by coordinating across multiple teams.
Graphic / Web Designer - UBM Medica India Pvt. Ltd.
(2013-09 - 2016-11)
- Created engaging web interfaces and corporate presentations for healthcare clients.
- Increased website traffic by 15% through innovative UX design solutions.
Web Designer - Galgale Multimedia Pvt. Ltd.
(2013-02 - 2013-08)
- Designed and implemented responsive websites, improving user engagement metrics.
Freelance Creative Consultant - Freelance
(2025-02 - 2025-09)
- Collaborated with brands to conceptualize and design brand identities, packaging, and digital campaign assets.
- Developed moodboards, visual storytelling frameworks, and product launch concepts tailored to brand positioning.
- Partnered with marketing teams to refine creative strategy and deliver engaging campaign visuals for digital and retail touchpoints.
