Oindrila Biswas

Marketing and go-to-market leader with hands-on experience across brand strategy, influencer marketing, LinkedIn personal branding, B2B GTM execution, and cross-functional project management. As CMO of a startup, grew organic reach 50x and built a repeatable outbound engine generating consistent weekly sales pipeline. Additional experience spans product launch GTM engineering, influencer/creator campaigns, AI-driven project coordination, and founding-team brand building.

Combines analytical, ICP-driven strategy with creative execution and team leadership. Seeking a role in product marketing, brand marketing, influencer/talent marketing, GTM strategy, or marketing project management, with room to grow into senior leadership.

Chief Marketing Officer - WeLaunch - New York, NY (Remote)

(2025-10)

Own commercial and go-to-market strategy for founders and leadership teams, designing and executing B2B outreach campaigns end to end.

• Built ICP-targeted campaigns across Reddit, X, and LinkedIn with multichannel, demographic-segmented sequences, driving a consistent 3+ qualified demo bookings per week.
• Grew company LinkedIn impressions from 1,000 to 50,000 (50x) and Instagram following from 1,000 to 5,000 through organic content strategy.
• Secured partnerships with high-end American agencies new to B2B sales, expanding distribution and credibility.
• Acted as LinkedIn strategist for founders and client accounts (and self), building personal brand and thought-leadership presence alongside company marketing.

Influencer Marketing Manager - Otbox Media Solutions - Delhi, India (Remote)

(2025-08 - 2025-10)

• Planned and executed brand content and campaign strategy across platforms; led creator sourcing, outreach, and partner management.
• Designed creative aligned to brand tone and analyzed campaign performance data to inform strategy and budget decisions.

AI and Medical Project Coordinator - Swecha Telangana - Hyderabad, Telangana, India (On-site)

(2025-05 - 2025-07)

Compulsory internship facilitated by BITS Pilani, Hyderabad Campus

• Assisted in integrating AI tools into marketing and operational workflows; supported project planning and cross-functional coordination.
• Coordinated a medical/healthcare-focused project, managing planning, tasks, and cross-team collaboration.
• Collaborated with design teams on product and content work, including a published app.

GTM Engineer - BlueBerg

(2025-01 - 2025-04)

Supported campaign-based go-to-market execution, working across positioning, outreach, and campaign sequencing for product launch initiatives.

Influencer Marketing Associate - Madhatters India

(2024-08 - 2024-12)

• Managed influencer outreach and coordinated collaborations across multiple social media platforms.
• Assisted in campaign execution and tracked performance metrics to ensure deliverables met brand goals.

Founding Member - Aphrelle Apparels - Hyderabad, Telangana, India (On-site)

(2024-03 - 2025-05)

Joined as a founding member; led brand identity, product line direction, and go-to-market strategy from the ground up.

• First product release sold out, validating brand and commercial strategy as part of the founding team.

B.Pharm + Minor - Marketing & Management - BITS Pilani, Hyderabad Campus (2023-08 - 2027-08)