Padma Vinothini

Performance-focused Digital Marketing Specialist with 4.2 + years of expertise in SEO, paid ads, and social media strategies. Proven success in increasing brand visibility, generating quality leads, and optimizing ad performance for high ROI. Adept at leveraging data-driven insights to drive engagement, enhance search rankings, and boost conversions.

Meta Ads Manager – Freelance at Youngster Time (2025-08 – Present)

Created and Managed Meta Ads manager for lead gen campaigns

• Setting up and structuring Business Manager and Ad Accounts
• Conducting audience research, competitor analysis, and custom audience creation
• Designing, launching, and optimizing high-converting lead generation campaigns across Facebook and Instagram

Freelance at Ignite & Ascend (2025-03 – Present)

• Created and managed social media pages, poster and video content using Canva, with a focus on increasing followers through engaging reels
• Launched Meta Ads campaigns aimed at boosting engagement and generating leads

Meta Ads Manager – Freelance at Courial

• Managed and optimized Meta App Install Campaigns for the Chauffeur by Courial mobile application
• Performed audience segmentation, creative testing, and budget optimization to improve install volume and reduce Cost Per Result (CPR)
• Monitored real-time performance through Ads Manager & GA4, identified drop-offs, and implemented data-backed improvements
• Collaborated with the client to refine tracking (SDK, events, UTM parameters) ensuring accurate install attribution
• Delivered regular performance reports with insights and recommendations for scaling

Meta Ads Manager & SEO Manager at AlWahat Internal Audit Services (2025-02 – 2025-07)

• Managed Facebook Ad campaigns focused on lead generation and audience engagement
• Executed SEO strategies to successfully rank the page on the first page of search engine results
• Manage and optimize Google Performance Max campaigns

Freelance at Jegadhnis (2024-01 – 2025-06)

• Managing Social Media Pages, Creating posters and reels content using Canva

Freelance at MSR Academia (2024-10 – 2024-12)

• Developed and executed content strategies across Instagram, Facebook, LinkedIn, and Pinterest, increasing audience engagement by 45%
• Designed compelling visual content using Canva, resulting in higher brand engagement and improved follower growth
• Launched Meta Ads campaigns that successfully boosted lead generation and improved ROI by 25%

Digital Marketing Trainer – Full Time at Zamgra International (2024-02 – Present)

• Delivered comprehensive 30-hour training sessions on Digital Marketing strategies to professionals and businesses
• Provided hands-on expertise in SEO, Facebook Ads, Social Media Marketing, and Shopify website development
• Developed interactive course materials, enhancing student learning experiences and practical application
• Working on Zamgra only for training students on a limited time

SEO Manager & Facebook Ads Manager – Full Time at Altic Consultancy Services (2021-09 – 2024-01)

• Managed SEO strategies for 24+ GMB clients, optimizing website content, structure, and performance for higher search engine rankings
• Achieved a 50%+ improvement in organic traffic for multiple clients through strategic on-page and off-page SEO
• Enhanced Google My Business (GMB) profiles, leading to a 40% increase in local search visibility
• Led and optimized Facebook advertising campaigns for 10 clients, improving conversion rates and lowering cost-per-click by 30%
• Utilized data analytics tools to monitor ad performance and make data-backed adjustments for continuous campaign improvement

Master of Business Administration in Marketing, HR – Manonmaniam Sundranar University (2019 – 2021)

B.E in Computer Science – Francis Xavier Engineering College (2014 – 2018)