Pagidala Ravindra

Took ownership and delivered "Userlytics", an in-house customer engagement and campaign analytics microservice platform, replacing AppsFlyer and WebEngage and saving ₹2 Crores annually (100% Third-party cost elimination). Built a scalable, event-driven multi-channel campaign execution engine (SMS, Email, Push) with cron-based scheduling, AWS SQS-driven asynchronous processing, and Firebase FCM & AWS SNS integrations, supporting one-time and recurring campaigns and increasing targeted engagement by 25–35% over generic broadcasts. Designed end-to-end campaign tracking and analytics using unique tracking IDs for delivery, opens, clicks & failures.

Scheduled aggregation jobs computes per-run and lifetime metrics, improving campaign reporting efficiency by 40-80%.

Software Development Engineer - 1 at Bhanix Finance & Investment Limited (CASHe App - Fintech) (2024-12 – Present)

• Took ownership and delivered "Userlytics", an in-house customer engagement and campaign analytics microservice platform, replacing AppsFlyer and WebEngage and saving ₹2 Crores annually (100% Third-party cost elimination).
• Built a scalable, event-driven multi-channel campaign execution engine (SMS, Email, Push) with cron-based scheduling, AWS SQS-driven asynchronous processing, and Firebase FCM & AWS SNS integrations, supporting one-time and recurring campaigns and increasing targeted engagement by 25–35% over generic broadcasts.
• Designed end-to-end campaign tracking and analytics using unique tracking IDs for delivery, opens, clicks & failures. Scheduled aggregation jobs computes per-run and lifetime metrics, improving campaign reporting efficiency by 40-80%.
• Integrated third-party NBFC partners (RamFinCorp, IndiaLends) into CASHe's customer redirection ecosystem, enabling low-latency, asynchronous partner deduplication, seamless ineligible-customer redirection & generating ₹5-20 Crores in monthly revenue through partner lead generation.
• Enhanced the performance of various APIs and converted various existing processes into Multithreaded processes, thereby improving the user experience for both customers and administrators of the customer support teams.
• Handled ad-hoc production issues, monitored the system after releases and provided fixes for a hassle-free customer experience.

Bachelor of Technology in Computer Science And Engineering – G. Pulla Reddy Engineering College, Kurnool (2020 – 2024)