Palla ShivaBhavani

Results-driven, customer-focused professional with a background in banking and a strong foundation in Digital Marketing, including SEO, social media management, and content planning. Adept at analyzing customer needs and translating them into effective digital strategies to enhance online visibility and user engagement. Seeking to contribute to data-driven marketing teams and translate insights into lead generation & conversions.

Digital Marketing Intern at Logic Leap School Of Technology (2026-03 – Present)

• Planned and executed social media strategies to improve brand awareness and engagement.
• Developed a 30-day content calendar, ensuring consistency in posting and campaign execution.
• Increased Instagram engagement by 25–40% through trend-based and audience-focused content.
• Conducted competitor analysis to identify content gaps and improve positioning.
• Wrote SEO-friendly captions and content, improving discoverability and reach.
• Tracked performance using Instagram Insights, analyzing metrics like reach, impressions, and engagement rate.
• Supported event promotions and campaign launches, contributing to increased visibility and participation.

Asset and Customer Service Operations [Deputy Manager-1] at Ujjivan Small Finance Bank Ltd (2024-11 – 2025-07)

• Managed 50+ customer interactions daily, resolving queries and maintaining high satisfaction levels.
• Loan servicing of NTB and ETB customers
• Processing service request and resolving the queries of customers
• Cross-selling the products at branch and market level
• Loan recovery, follow-up and action plan to achieve the assigned target.
• Collaborated with internal teams to streamline service processes and reduce resolution time.

Liability Management in Banca Channel [Unit Sales Manager] at Aditya Birla Capital (2023-02 – 2024-06)

• Proven track record of generating new business with HNI Portfolio and managing existing clients
• Skilled in analyzing prospective clients and portfolio management, assessing KYC/AML checks
• Exceeded monthly sales targets by consistently ranking among the region's top-performing unit sales managers.
• Collaborated with cross-functional teams to identify opportunities for upselling and cross-selling products and services
• TPP Processing and resolving compliance queries with existing holders.

Master Of Business Administration – JNTUH Kakinada (2024)

Bachelor of Computer Science – Osmania University—MNR degree College (2017)