
Pallavi V
Subject Matter Expert | Content Development & Research | Research and Analytics
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About
Subject Matter Expert with 2+ years of experience in content creation, secondary research, and digital learning solutions. Proven expertise in conducting market and academic research, and transforming insights into learner-focused content. Adept at leveraging business intelligence tools, AI technologies (ChatGPT, GPT-4), and LMS platforms to deliver scalable, engaging, and high-impact learning solutions.
Proven ability to lead crossfunctional teams, manage quality-driven content pipelines, and drive learner-focused digital initiatives backed by data, market insights, and operational efficiency.
Experience
Subject Matter Expert | Research Associate at Testbook (2024-02 – Present)
- Manage the Civil Services category (UPSC and State PCS), with a focus on Non-Hindi State PCS Exams.
- Develop and implement strategic plans for expanding coverage of various exam categories with planned and executed the Test Series for 20+ targets/exam; emphasizing on quality and growth.
- Design and automate category workflows to streamline content creation, review, and publishing processes, improving operational efficiency.
- Launch and manage Telegram channels for State PCS to drive learner engagement and community growth.
- Collaborate with cross-functional teams including Product, Content, and Marketing to enhance user acquisition and retention.
- Analyzed category performance metrics to track engagement, conversions, and overall category health.
- Contributed to All-Time High (ATH) achieving record-high user participation and enhancing learner engagement.
Associate – Payroll, Operations & Customer Service at WIPRO (2022-01 – 2022-09)
- Conducted cohort-based retention and operational risk analysis, improving client performance metrics.
- Investigated service issues and recommended workflow improvements to enhance client satisfaction.
- Managed sensitive payroll and compliance data across Oracle and AGT platforms, ensuring accuracy and adherence to regulations.
- Supported training and knowledge transfer initiatives within the operations team.
Education
Bachelor of Science (Honors) in Mathematics – Satyawati College, University of Delhi (2015 – 2018)
