Pankaj Pandey

I’m Pankaj Pandey, a Digital Marketing Strategist and SEO Specialist. I have experience in keyword research, on-page, off-page, and technical SEO, along with website auditing and performance tracking. I started my career as a Digital Marketing Intern at IP Realm Technologies and later worked as a Junior Digital Marketing Executive.

Currently, I’m working as an SEO Executive at OKDA Lifestyle, where I focus on improving organic visibility, traffic, and search rankings. I’m also continuously learning new SEO trends and strategies to achieve better results.

Search Engine Optimization Executive at OKDA Lifestyle (2025-04 – Present)

SEO Specialist Responsibilities

• Spearheaded SEO initiatives to boost organic search visibility and drive qualified traffic to the website.
• Conducted strategic keyword research to guide content creation and optimization.
• Enhanced on-page SEO by refining meta titles, descriptions, headings, and content for improved SERP rankings.
• Implemented core technical SEO practices, including mobile-first optimization, schema markup, robots.txt configuration, and structured sitemaps.
• Executed effective off-page SEO strategies through high-authority backlink acquisition, digital PR, and content syndication.
• Utilized industry tools such as Google Search Console, Google Analytics, and SEMrush to monitor site health, analyze user behavior, and inform data-driven SEO strategies.

Junior digital marketing executive at IP Realm Technologies Pvt. Ltd. (2024-09 – 2025-03)

Leveraged SEO expertise to drive organic traffic and improve website visibility. Conducted in-depth keyword research, optimized on-page elements (meta titles, descriptions, headers, and content), and implemented technical SEO best practices (XML sitemaps, robots.txt, and mobile optimization). Executed off-page SEO strategies, including high-quality backlink building, social media marketing, and content marketing.

Utilized analytics tools (Google Analytics, Google Search Console, SEMrush) to monitor website performance, track key metrics, and make data-driven decisions.

Digital Marketing Internship at IP Realm Technologies Pvt. Ltd. (2024-04 – 2024-09)

Skilled in using SEO tools such as Google Analytics, SEMrush, and Ahrefs to analyze website performance and identify optimization opportunities. Proven track record in executing successful SEO strategies, including keyword research, on-page optimization, link building, and technical SEO.

Bachelor of Arts – Kumaun University

Intermediate – NIOS Board (2025)