Papiya Das

Creative and strategic Associate Art Director with 15+ years of global experience in graphic design and e-learning. Proven track record of delivering high-impact digital learning experiences, branding assets, and marketing collateral across corporate, government, and EdTech sectors. Expert in leading design teams, working with global clients, and aligning visuals with learning outcomes and brand strategy.

Associate Art Director - Infopro Learning - Noida (UP)

(2022-05)

• Design and develop interactive VILT (Virtual Instructor-Led Training) and ILT (Instructor-Led Training) materials in PowerPoint, integrating multimedia elements and best practices of AI to enhance engagement and learning outcomes.
• Delivered 60+ product-based digital learning courses from storyboard to launch, ensuring creative excellence and instructional alignment.
• Led the design of 20+ client-branded eLearning solutions, adapting to diverse visual identities and corporate brand standards.
• Created high-impact sales sheets, proposal templates, and digital badges to support product marketing and client acquisition efforts.
• Integrated animations, videos, and interactive quizzes to elevate learner engagement and retention.
• Collaborated with subject matter experts to translate complex concepts into visually compelling and instructionally sound learning materials.
• Ensured all deliverables aligned with client goals, organizational objectives, and brand guidelines.
• Conducted learning needs assessments and recommended design interventions to address identified gaps.
• Evaluated program effectiveness and implemented design improvements based on learner feedback and performance data.
• Maintained a comprehensive tracker of library and client-specific courses to streamline production and version control.
• Reviewed all course assets prior to release to ensure design quality, consistency, and relevance.
• Leveraged AI tools such as Canva, Adobe Firefly, Midjourney, and ChatGPT to produce innovative graphics, videos, and creative concepts that enhanced the visual impact of digital learning.
• Contributed to planning and strategy discussions to optimize workflow efficiency, resource allocation, and creative output across teams.
• Managed the Credly platform, designing, creating, and issuing digital badges for learners, resolving user queries, and maintaining data integrity.

Senior Creative Associate - BYJUS - Banglore (India)

(2021-07 - 2022-04)

• Making videos in After Effects.
• Editing in premiere pro.

Training and Development Representative - NYC Health + Hospital - New York City (NY)

(2018-11 - 2020-03)

• Various creation of different styles of flyers, brochures, annual magazine, certificate both for print and online.
• Creation of greeting cards for different occasions.
• Designed E-Learning course with different level of interactives using Articulate, Photoshop and After Effects.
• Posture design for different kind of print materials.
• Creation of website in sharepoint.
• Creation of delightful graphic elements, illustrations and information graphics and to integrate these assets into video storyboards, presentations, marketing collateral and general communications.
• Provide leadership and guidance to Training Specialists to ensure both area of work and product quality are maintained to the highest standards.
• Supervisory/Management Responsibility.
• Engage and manage external partnerships and vendors, to complement internal learning and development capabilities.

Branding Designer - LYCATEL - Newark(NJ)

(2017-04 - 2018-04)

• Developed more than 500 print advertisements in less than three months and few collaterals for the marketing team.
• Creation of design for Banners, Stickers, See Through and LightBox for different stores.
• Creation of mock for each design and bring it to closure after changes as per the client needs for print.
• Understand and Edit the design as per the requirement of the store.
• Handle stores of more than 10 states (TRI state) and their requirements single handedly.
• Checked almost every design after printing and some time for big stores even at the site, how it come up finally on the exact place.

Graphic Designer - Bank of America - NYC (NY)

(2015-01 - 2015-11)

• Collating data and creation of ppt for higher management.
• Designed, implemented, and maintained program Website.
• Editing of Video using google software and used them in various ppt.
• Designed and developed e-learning courses for a new training program for sales new hires.
• Enhanced courseware with multimedia assets (Video, Flash, Captivate and Photoshop).
• Designed, created, and deployed department-wide training and process templates to be used by management.
• Wrote and edited departmental processes.
• Edited lots of user interface which are used internally.

Graphic Media Consultant - Encyclopaedia Britannica - Delhi (India)

(2013-09 - 2013-11)

• Managed the design and development of books and public service announcements (PSAs) with a focus on enhancing the user experience for web and multimedia applications.
• Designed and developed 24 book covers for curriculum books, page layout, animations, buttons and icons in addition to static and animated banners to be used in cross promoting new programs, initiatives and PSAs.
• Analyzed and researched media assets to be used in various products and managed the assets library for reuse and better productivity across the organization.
• Regularly presented concepts and design to senior management.
• Collaborated with remote content providers to determine ongoing site requirements and implement new features.
• Conducted research and graphic reviews and set graphic style guide.

Graphic Artist – Content Design Group - NIIT Limited - Delhi (India)

(2009-06 - 2013-09)

• Managed design projects from concept through implementation, developing high quality animations for a broad range of more than 12 multinational clients.
• Developed approximately 25 modules during a 15-month dedicated contract with Shell.
• Developed approximately 11 e-learning modules including interactivities using Articulate and Photoshop during Eight month dedicated contract with Philips.
• Tested almost 30 e-learning modules on SCORM.
• Achieved high quality, timely and cost-effective delivery by applying user interface design expertise, development tools knowledge and standard best practices.
• Assessed client needs and developed project specifications to successfully create computer-based training (CBT) and e-learning solutions from concept to storyboard to rollout.
• Interfaced with internal and external stakeholders at all levels.
• Coordinated with clients, developers and programmers on project goals; built and managed timelines, assigned tasks and oversaw multiple ongoing projects.
• Developed style guide, storyboards, project plans, graphics library and various templates.
• Coordinated quality assurance activities for all project deliverables.
• Developed detailed mockups and other product deliverables to effectively communicate UX designs and product requirements to create world-class interactive experiences.
• Created a course for Philips on Storyline

Graphic Designer – User Experience Group - Magic Software Pvt. Ltd - Noida (India)

(2006-05 - 2009-06)

• Built expertise in a wide range of e-learning and online modalities, developing prototypes and content modules for projects in both the US & UK markets.
• Designed and created 60+ e-learning modules over a nine month period, surpassing client timeline and expectations.
• Designed animated elements in Flash and 2D animations, visualization/development of CBT/WBT and Wireframe Prototyping.
• Mentored new trainees.

Diploma - Commercial Art - South Delhi Polytechnic for Women

Bachelor of Arts - Humanities - Kirori Mal College