Paras Gupta

Digital Marketing Specialist with hands-on experience in SEO, Meta Ads (Facebook & Instagram), content strategy, campaign management, and App Store Optimization (ASO). Proven ability to plan and execute end-to-end digital campaigns that grow organic search visibility, expand audience reach, and drive measurable engagement across web and mobile platforms. Skilled in leveraging Python (Pandas) and Excel to analyse campaign performance and translate data into actionable growth strategies.

Freelance Digital Marketer & App Publisher - Self-Employed - Remote, India

(2024-01)

• Planned and executed Meta Ads campaigns (Facebook & Instagram) for small businesses — improved brand visibility, online reach, and audience engagement with measurable results.
• Applied on-page and technical SEO strategies (keyword research, meta tag optimization, internal linking) to improve organic search rankings for client websites.
• Managed end-to-end Google Play Console publishing for multiple Android apps — ASO keyword targeting, metadata writing, and screenshot curation to maximize discoverability.
• Executed personalized email outreach campaigns for Friten Music 3.0 launch; crafted segment-specific messaging to grow the listener base effectively.
• Analysed campaign performance and user behavior using Python (Pandas) and Excel; refined marketing strategies based on data-backed insights.
• Managed ongoing content strategy and community engagement for Friten social platform, driving organic user growth and improving retention.

Bachelor of Computer Applications - Computer Applications - Bharati Vidyapeeth Institute of Management and Research (BVIMR) (2024-01 - 2026-06)

Senior Secondary (12th Grade) - Humanities with Informatics Practices - St. Mark's Senior Secondary Public School (2023-06)