Paras Sahu

Results-driven SEO Executive and comprehensive Digital Marketing Specialist with over 1 year of hands-on experience specializing in Technical SEO, organic search growth, and next-generation search optimization frameworks (GEO/AEO). Possesses solid, cross-functional theoretical knowledge across the broader digital marketing ecosystem, including Paid Search (SEM), Social Media Ads (Meta, Google Ads), Strategic SMM, and basic UI/UX principles. Proven track record of managing multiple search campaigns across e-commerce and B2B sectors, performing deep technical audits, and designing intent-driven content frameworks to capture maximum brand visibility across legacy search engines and emerging LLM AI platforms.

SEO Executive & Specialist at Polyvalent Digital Services (2026-04 – Present)

• Directed and executed end-to-end SEO strategies for multiple e-commerce and B2B campaigns simultaneously, leading to a 35% average increase in organic traffic within 6 months.
• Conducted rigorous technical SEO audits and collaborated directly with the development team to resolve critical HTML, CSS, and indexing errors, improving overall crawl budget efficiency by 20%.
• Optimized website content, landing pages, and blog posts for targeted high-intent keywords across WordPress and Shopify platforms.
• Leveraged Google Analytics, Google Search Console, and Ahrefs to monitor website analytics, track keyword rankings, and prepare detailed weekly performance reports for stakeholders.
• Developed and implemented data-driven off-page strategies, building 50+ high-quality backlinks through targeted publisher outreach, guest blogging, and strategic partnerships.
• Supervised local SEO execution and Google Business Profile management, resulting in a 15% boost in local search visibility and map interactions.
• Deployed modern AI SEO, GEO, and AEO frameworks to explicitly optimize brand digital footprints for next-generation LLM search queries.

Content Writer & SEO Associate at StudentSaathi (2025-07 – 2025-12)

• Authored high-impact, SEO-optimized educational content and long-form blog posts derived from comprehensive keyword research, achieving top-3 rankings for 12 target high-volume keywords.
• Managed content structuring, header tags, and on-page metadata optimization, boosting keyword rankings, brand visibility, and organic reach for target pages by 40%.
• Conducted search query analysis and trend tracking using Semrush to align ongoing content creation directly with algorithmic ranking factors.

Bachelor of Business Administration in Digital Marketing – Dev Bhoomi Uttarakhand University (2023-09 – 2026-12)