Paresh Devariya
Campaign management anaylst
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About
Ad Operations professional with experience in managing end-to-end digital campaigns, including setup, trafficking, optimization,and reporting. Skilled in ensuring campaign accuracy, meeting delivery goals, and driving performance through data-driven insights. Hands-on expertise in handling high-volume campaigns while maintaining quality and meeting SLAs.
Brings a balanced mix of execution excellence, strategic thinking, and process improvement. Experienced in supporting or leading teams/pods, ensuring smooth workflow and stakeholder coordination. Seeking roles in Ad Operations, Campaign Management, and Team/POD Leadership to drive efficient and scalable outcomes.
Experience
Campaign Management Analyst | Accenture (deployed at Spotify) 2022 – Present
■ Led and managed daily trafficking operations across multiple client accounts globally — overseeing campaign setup, creative uploads, tag implementation (DCM, Flashtalking, DV360, IAS, MOAT), and QA to ensure flawless campaign launches.
■ Generated data-driven performance reports on a daily, weekly, and monthly basis using GAM, Tableau, XLR, and Reports.net — translating campaign metrics into actionable insights for clients and internal stakeholders.
■ Troubleshot trafficking and technical issues with publishers and ad servers, diagnosing root causes swiftly to ensure minimal disruption to live campaigns and maintain SLA compliance.
■ Developed media plans, campaign strategies, and client-facing presentations — aligning campaign objectives with delivery timelines and creative requirements across multiple markets.
■ Trained multiple New Joiner batches — designed structured onboarding workflows, assigned test tickets, tracked ramp-up progress, and was recognized as Best Trainer for onboarding excellence.
■ Served as POD Lead for Germany & France — supervised daily operations, monitored regional KPIs, led performance review calls, and implemented continuous improvement action plans to drive team efficiency.
■ Presented campaign performance data on weekly client calls — communicating key metrics, campaign health updates, and strategic recommendations to ensure timely and transparent client communication.
■ Facilitated monthly internal team reviews to analyze trafficking errors, identify recurring gaps, and deliver structured mitigation plans — fostering a culture of accountability and continuous quality improvement.
■ Supported cross-functional collaboration across Creative, Strategy, Analytics, and Tech teams — ensuring seamless campaign execution, accurate measurement (including Nielsen DAR validation), and shared alignment on campaign goals.
■ Drove automation initiatives by building a campaign checklist framework and an AI-powered SAS Tag Securifier (Gemini Agent) — automating vendor tag transformation for 25+ vendors with GDPR/non-GDPR versioning logic, significantly reducing manual errors and turnaround time.
Marketing Executive | Landmark Insurance Brokers 2021 – 2022
■ Executed paid lead generation campaigns on Facebook Ads and Google Ads with a monthly budget of 2L, driving consistent pipeline growth.
■ Improved organic visibility through SEO optimisation — targeted keyword strategy, on-page content updates, and supporting graphics.
■ Built content calendars and social media strategies to grow brand awareness and audience engagement.
■ Handled end-to-end office branding, PR initiatives, and employee engagement events.
■ Managed social media communities across platforms — created and scheduled engaging content, actively responded to comments and feedback, and drove consistent follower growth through organic engagement strategies.
■ Conceptualized and designed creatives for social media campaigns and offline marketing initiatives — including print collaterals, banners, and promotional materials aligned with brand guidelines.
■ Planned and executed corporate events, gifting program, and on-ground branding activities — ensuring seamless coordination and strong brand representation.
■ Wrote and optimized copy for web pages and social media — crafting audience-first content to drive engagement, improve readability, and support overall brand communication.
Education
Bachelor of Commerce: S.I.E.S College | 2015 – 2018
Digital Marketing Certification: Talestroke | 2019
