Pari Bhatnagar

Copywriter with agency experience across content strategy, social media, performance marketing, digital campaigns, & brand communication. Skilled in crafting brand-led & trend-driven content that drives audience engagement & brand relevance.

Junior Copywriter at LIQVD ASIA (2025-11 – Present)

• Develop social media, performance marketing, CRM, & campaign copy for 6+ brands including Mederma, Woodland, BOBCARD, Biryani Blues, Origami, & Kotak.
• Conceptualize & execute content calendars, performance creatives, emailers, topical content, and moment marketing campaigns, with independently created work earning industry features.
• Partner with cross-functional teams and participate in client discussions, creative presentations, and campaign planning to drive campaign execution.

Junior Copywriter at THE LEAPFROG NETWORK (2025-07 – 2025-09)

• Managed social media properties including Trolls Official (11M+) & Popinions (1M+), driving audience growth & engagement through trend-led content.
• Ideated & executed creative campaigns to strengthen brand visibility across Instagram & X.

Copywriting Intern at THE LEAPFROG NETWORK (2025-04 – 2025-06)

• Created social media content, copy, & creatives for digital properties, supporting audience growth & engagement initiatives.

Content & Script Writing Intern at BARAMASA.IN (2023-07 – 2023-08)

• Authored Hindi & English scripts for YouTube & Instagram content across short- & long-form formats.
• Researched & developed content focused on Uttarakhand's culture, heritage & regional stories.

Content & Research Writer at CALEIDOSCOPE CONTENT SERVICES (2021-05 – 2023-03)

• Researched & authored articles on Indian art culture & traditions, generating 80K+ views.
• Delivered high-quality content consistently, leading to a second engagement with the organization.

B.A. in Journalism & Mass Communication – Delhi Metropolitan Education, GGSIP University (2022 – 2025)