Entertainment & Content Marketing Leader — Streaming/Studio Content · Campaigns · Team Leadership
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Content and marketing leader with 8+ years delivering content and campaigns for entertainment, streaming, and studio clients including Netflix, Disney, Amazon Prime Video, Spotify, Nickelodeon, ZEE5, and JioHotstar, alongside 150+ brands across other sectors. Has led and mentored a content team, authored TV/streaming episodes that charted #1 on TRP ratings, and contributed to 3 animated shows that went on to win Annie Awards. Skilled at building and holding long-term agency-brand relationships end-to-end, from pitching through retention, and at iterating campaigns based on performance data.
Background as a practicing psychologist adds a behavioral-science lens to what makes content culturally resonant.
Lead Creative Content Writer & Strategist - Ka Kha Ga
(2018-04)
Psychologist (Parallel Practice) - Independent Practice
Practiced as a psychologist alongside the content career for 4 years, concurrent with Ka Kha Ga; work has been cited in print media. Brings a behavioral-science lens to what makes content culturally relevant and emotionally resonant.
Academic & Technical Research Writing
Master of Arts - Applied Psychology - Kishinchand Chellaram College (2022)
Bachelor of Arts - Psychology and Sociology - Bhavan's H.S. College (2020)
