Senior Webflow Developer - iMocha - Hybrid (Pune, India)
(2024-10)
- Improved homepage Core Web Vitals on iMocha's Webflow marketing site, measured by Largest Contentful Paint (LCP) dropping from 5.2s to 1.8s, Cumulative Layout Shift (CLS) at 0.03, and First Contentful Paint (FCP) at 0.9s, by lazy-loading images and video, deferring third-party scripts, restructuring CSS delivery, migrating images to WebP and AVIF formats, removing unused JavaScript, and replacing YouTube embeds with custom lite-player facades across 24 pages, including two CMS collections.
- Scaled Webflow CMS operations to 2,000+ test-library pages and 1,000+ blog posts, measured by faster bulk publishing turnaround and automated internal linking coverage across the content library, by building AI-assisted workflows that ingest CSV updates reviewed by the content marketing team, auto-generate contextual internal links to relevant pages and posts, and route SEO-sensitive content through manual review by the SEO team.
- Automated bulk Webflow CMS uploads using the Claude Webflow MCP integration, measured by ingesting 120 nested CMS items in a single day that would have taken multiple days manually, by scripting the upload through a nested CMS schema with validation and error handling.
- Shipped 24 landing pages for product launches and event campaigns at an average conversion rate of 2.5% in line with B2B SaaS benchmarks, by partnering with product marketing on copy, GA4 event tracking, HubSpot form integration, on-page SEO, and responsive design across desktop and mobile.
Senior Web Developer - Revsure.ai - Remote, later hybrid (Bengaluru, India)
(2022-06 - 2023-04)
- Designed and shipped Revsure's original marketing website end-to-end for the SaaStr 2022 launch, by owning Figma design, Webflow development, on-page SEO, GA4 setup, and HubSpot form integration on a launch-critical timeline.
- Built and maintained Revsure's Webflow marketing site post-launch, measured by improved page load performance and ongoing campaign support, by optimizing Core Web Vitals, implementing the Client-First framework, adding structured data, and building HubSpot to Webflow form workflows.
- Owned Figma to Webflow handoff for net-new landing pages supporting paid campaigns and content marketing, by designing in Figma and building in Webflow with reusable components and CMS-driven content architecture.
Independent Webflow Studio - Pixelbounce - Remote (US, Canada, UK, India Clients)
(2019-11)
- Shipped 35+ production Webflow websites for B2B SaaS, Fintech, Health Tech, enterprise services, and digital agency clients, measured by an average Lighthouse Performance score of 90+ across delivered projects, 95% average on-page SEO health, and 6 long-term repeat clients, by owning Figma design through Webflow launch, including CMS architecture, third-party integrations, and team handoff documentation.
- Reduced typical build-and-launch cycles by approximately 40% versus traditional design-plus-development workflows, by operating as a systemized Figma-to-Webflow practice with the Client-First framework, pre-built CMS collections, and launch checklists.
- Collaborated with a Canada-based digital agency under NDA as a long-term Webflow build partner from 2023 through 2024, delivering Webflow client projects across multiple verticals on white-label terms.
- Recognized as the top 1% of creatives on Contra based on client reviews and delivery quality.
