Vice President – Digital Growth, AI, Marketing Technology & Customer Experience TECH MAHINDRA (2022-01 – Present)
- Lead a $200M+ Digital, AI, Strategy, Solutions and Transformation practice for Fortune 500 clients across BFSI, Retail, Healthcare & Lifescience, Technology, Communications and Media.
- Advise clients on AdTech, MarTech and data strategies that connect audience insight, media activation, digital experience, CRM/CDP, marketing automation and performance measurement.
- Work with marketing, media, data and technology leaders to improve media efficiency, customer acquisition, personalization, campaign operations and return on media investment.
- Guide the use of analytics and AI for audience insight, campaign planning, content workflows, marketing decision support and ongoing performance optimization.
- Lead client workshops, business reviews and solutioning discussions that bring together agency, creative, media, data and technology teams around commercial priorities.
Sr. Director – Digital Growth, CRM, Data, AI & Marketing Technology at COGNIZANT TECHNOLOGY SOLUTIONS (2019-01 – 2022-12)
Digital transformation and consulting role, working with Cognizant's marketing and agency capabilities. (Agencies – Netcentric, Zone & Mirabeau)
- Led digital growth, customer engagement, marketing operations, CRM, data and transformation programs for a leading US bank, a global search company, telecom providers, retailers and healthcare organisations.
- Worked closely with Cognizant-owned agencies Netcentric, Zone and Mirabeau BV, coordinating experience design, digital marketing, content, data and technology delivery for client programmes.
- Led a banking marketing-operations capability across seven market segments, integrating Customer 360, CRM/CDP, segmentation, predictive analytics, campaign reporting and lifecycle engagement.
- Used customer and campaign analytics, attribution, dashboards and performance reviews to support media and marketing decisions; work influenced $1.5B+ in annual media investment.
- Delivered up to 250% traffic growth and incremental revenue through CDP integration, predictive modelling, customer insight and improvements to digital experiences.
- Built media and marketing measurement approaches using audience segmentation, customer and campaign analytics, attribution, dashboards and optimization routines; influenced more than $1.5B in annual media investment.
- Led digital growth and marketing operations programs that brought together Customer 360, CRM/CDP, predictive analytics, campaign reporting, lifecycle engagement and performance measurement.
- Supported media and marketing planning decisions through data-led audience insight, attribution, executive dashboards and ongoing campaign-performance reviews.
AVP – Digital Strategy, Data, Marketing Technology & Transformation at MEDIACORP PTE LTD (2018-01 – 2019-12)
Singapore media company spanning television, radio, digital, news and OTT; worked with Havas.
- Managed a SGD 1M digital, data and transformation portfolio across news and OTT products, improving audience engagement, analytics adoption and commercial effectiveness.
- Worked with Havas and Mediacorp's commercial, editorial, marketing and data-science teams on audience insight, media planning and cross-platform advertising opportunities.
- Helped introduce a trans-media audience planning and buying solution across TV, radio, digital and out-of-home channels, improving integrated campaign planning and measurement.
- Improved reporting and executive dashboards to provide clearer visibility into product, audience and commercial performance.
Director – Consumer Growth, CRM, Marketing Technology & Analytics at MEREDITH CORPORATION (2010-01 – 2018-12)
Consumer media and publishing business focused on advertising, subscriptions and audience growth.
- Managed a $50M annual budget and helped enable $450M+ in annual revenue through digital advertising, subscriptions, acquisition, retention and analytics-led marketing.
- Led CRM, segmentation, CLTV, attribution, churn analysis, pricing, promotions, lifecycle marketing and campaign optimisation across consumer media portfolios.
- Built and led digital marketing and analytics teams, improving marketing technology adoption, customer journey management and performance reporting.
Leadership roles in omnichannel marketing operations, digital commerce, global e-commerce, web analytics, customer communications and technical account management at Tesco, Dell, Hewlett-Packard, Andale Inc. (2002-01 – 2010-12)
Held leadership roles in omnichannel marketing operations, digital commerce, global e-commerce, web analytics, customer communications and technical account management. Delivered conversion gains, traffic and engagement growth, and measurable revenue impact across retail and technology businesses.
