Partha Sarathy

Results-oriented SEO Specialist with 3 years 10 month of experience in driving organic growth through Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). Proven expertise in improving search visibility, increasing website traffic, optimizing Google Business Profiles, and executing data-driven SEO strategies for B2B and business websites. Experienced in leading SEO teams, managing multiple client projects, collaborating with developers and content writers, and delivering measurable business outcomes.

SEO Team Lead at Mighty Warners (2025-03 – 2026-07)

• Led an SEO team while managing multiple client projects across diverse industries.
• Developed and executed comprehensive SEO strategies including Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, AEO, and GEO.
• Collaborated closely with developers to identify technical issues, analyze website code, and implement SEO improvements.
• Improved content quality to align with E-E-A-T principles and search engine guidelines.
• Analyzed backlink profiles and removed or disavowed toxic backlinks.
• Worked alongside content writers to create SEO-friendly content aligned with search intent and business goals.
• Optimized content for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to improve visibility in AI search tools like ChatGPT and Claude.
• Familiar with HTML, CSS, and JavaScript to support SEO tasks and website optimization.
• Conducted detailed website audits, competitor analysis, keyword research, and performance monitoring.
• Managed and optimized multiple Google Business Profiles (GBP) to improve local search rankings and Google Maps visibility.
• Optimized B2B business websites for improved search engine visibility and lead generation.
• Troubleshooted GBP technical errors and escalated issues to Google Support for resolution and profile optimization.
• Led client meetings, presented SEO performance reports, and recommended growth strategies.
• Organized internal team meetings, assigned project responsibilities, and monitored project delivery.
• Conducted technical interviews for SEO candidates and mentored interns through structured training sessions.
• Diagnosed and fixed on-site SEO issues, including technical errors, content problems, and page optimization gaps.
• Manually identified and acquired high-quality backlinks to improve domain authority and organic search rankings.
• Conducted hands-on training sessions for interns to improve their understanding of SEO workflows.
• Generated weekly and monthly SEO performance reports using tools like Google Analytics 4 (GA4), Google Search Console, and SE Ranking
• Managed WordPress websites including SEO optimization, content publishing, and performance enhancements.

SEO Executive at Tech Ares (2022-07 – 2025-02)

• Executed complete On-Page, Off-Page, Technical, and Local SEO campaigns for multiple client websites.
• Created SEO-optimized website content, blogs, landing pages, and service pages.
• Designed marketing posters and creatives supporting digital campaigns.
• Performed keyword research, competitor analysis, and content optimization.
• Built high-quality backlinks through outreach and paid backlink acquisition strategies.
• Optimized Google Business Profiles to improve local search rankings and customer engagement.
• Managed social media profiles and generated business leads through social media outreach.
• Assisted the sales team by pitching potential clients through digital platforms.
• Prepared detailed monthly SEO performance reports using Google Analytics, Search Console, and other SEO tools.
• Monitored website indexing, crawl issues, and overall search performance.
• Involved in backlink building activities to improve domain authority and search engine rankings.
• Actively participated in Reddit, tumblr and Medium communities, building connections and improving content reach and engagement

Bachelor of Engineering in Computer Science and Engineering – Sethu Institute of Technology (2016 – 2020)