Parthiban Sivanesan

Senior Analyst with 4+ years of experience in data analysis, reporting, dashboard development, and business intelligence. Skilled in SQL, Python, Power BI, and Excel for data extraction, validation, visualization, and process automation. Experienced in analyzing performance data, KPI tracking, trend analysis, and stakeholder reporting to support business decision making. Currently expanding expertise in Machine Learning, Statistics, and Data Science concepts.

Senior Analyst at Dentsu (2022-03 – Present)

• Analyzed campaign and performance data from advertising and analytics platforms to support reporting and business analysis for multiple client accounts.
• Developed SQL queries to extract, validate, and transform data for recurring reports, KPI tracking, and ad hoc analysis requests.
• Built and maintained Power BI dashboards used by internal teams and clients to monitor performance metrics and business outcomes.
• Used Python and Excel for data cleaning, report preparation, and automation of repetitive reporting tasks.
• Analyzed historical campaign and customer engagement data to identify trends, performance shifts, and optimization opportunities.
• Supported A/B testing initiatives by tracking performance metrics and evaluating results across different audiences and creatives.
• Performed data quality checks across multiple data sources to improve reporting accuracy and consistency.
• Created recurring reports and ad hoc analyses to answer business questions raised by stakeholders and account teams.
• Collaborated with cross functional teams to gather reporting requirements and translate them into dashboards and analytical outputs.
• Presented key findings, trends, and performance insights during internal reviews and stakeholder discussions.

Digital Marketing Intern at Next Generation Ventures (2021-10 – 2021-12)

• Implemented SEO strategies for client websites to improve visibility and search rankings.
• Conducted keyword research and content optimization to drive organic traffic.

Business Development Associate at BYJU'S (2020-12 – 2021-07)

• Counseled and converted prospects to drive revenue growth and mentoring sessions with students.

Process Executive at Infosys BPM Limited (2019-08 – 2020-11)

• Provided technical support to third party developers on SQL queries, React, and JavaScript workflows.
• Resolved issues promptly in line with IT service protocols, improving client satisfaction and SLA compliance.

Bachelor of Engineering (B.E.) in Mechanical – Saranathan College of Engineering (2018)