Parul Chawla

Senior Fashion Designer with 10+ years of experience in women's wear design, product development, trend forecasting, and fashion business management. Proven expertise in designing commercially successful collections, fabric manipulation, surface development, couture detailing, and end-to-end garment production. Successfully founded and scaled a fashion label generating ₹15 Cr+ GMV across major e-commerce platforms.

Skilled in translating market insights into trend-driven collections while leading cross-functional teams, vendor partnerships, and production operations.

Creative Director - Independent Women's wear Fashion Label

(2017-08 - 2025-06)

• Founded and scaled a contemporary women's wear fashion brand.
• Led end-to-end design and product development processes.
• Developed seasonal collections based on trend forecasting and market research.
• Managed sourcing, sampling, production, quality control, and vendor relationships.
• Directed creative campaigns, fashion styling, and brand communication.
• Designed and launched 1000+ original fashion styles across categories.
• Achieved ₹15 Crore+ Gross Merchandise Value (GMV).
• Maintained 25% repeat customer rate with minimal marketing expenditure.
• Successfully retailed products through Myntra, Ajio, Amazon, and Flipkart.
• Built and managed a production and operations team of 30–40 members.
• Implemented production process improvements to enhance efficiency and quality.
• Established strong relationships with domestic manufacturers and suppliers.
• Consistently maintained customer ratings above 4.3 stars across marketplaces.

Fashion Designer & Brand Developer - Lintex Fashion / Anvka Healthcare Pvt. Ltd.

(2025-07 - 2025-08)

• Designed specialized apparel solutions for healthcare and hospitality sectors.
• Developed medical scrubs, corporate wear, uniforms, and functional work wear.
• Collaborated with clients to align garment functionality with brand identity.
• Designed apparel collections for: Healthcare professionals, Hotels and hospitality staff, HoReCa sector, Housekeeping teams, Corporate clients
• Enhanced product functionality while maintaining professional aesthetics.

Design Educator - INSD Institute, Model Town

(2015 - 2017)

• Delivered fashion design education and practical workshops.
• Mentored students in conceptualization and garment development.
• Trained students in: Fashion illustration, Draping techniques, Fabric manipulation, Surface development, Design visualization
• Introduced innovative design-thinking exercises using miniature dress forms.
• Improved student understanding of garment architecture and creative exploration.

Fashion Designer - Apex Apparels – Athena

(2014 - 2015)

• Designed women's wear collections for e-commerce platforms.
• Assisted in collection planning and product development.
• Developed casualwear and occasion wear collections.
• Created trend-led products for Myntra, Ajio, and Flipkart.
• Supported sampling, fabric selection, and technical development processes.

Primary School Teacher - Maxfort School & Venkateshwar Global School

(2011 - 2013)

• Developed strong presentation, communication, and leadership skills.
• Designed engaging learning experiences using visual and digital tools.
• Enhanced classroom participation through creative teaching methodologies.

Diploma in Fashion Design - Fashion Design - Pearl Academy (2013 - 2015)

Bachelor of Education - Education - Amity University (2010 - 2011)

Bachelor's Degree - Human Resource Management - University of Delhi (2007 - 2010)